Dont Pass Up SOLO Ads... You Just Might Miss The Good One!
| Category: Marketing | Date: 2001-12-17 |
For a fact, I used to just delete 'solo' ads. Mind, I said "used to." But not any more! Why? Good question, and deserves an equally good answer.
Just as many of you, I receive a number of Solo ads each day. They didn't appeal to me very much, because I figured they were just a waste of time.
WRONG...!
I was wasting my time by NOT reading them!
Look, what's the REAL purpose of your subscribing to, and reading, any ezine? Personally, I have several reasons, and I'll bet you do, as well.
See if any of these match your own reasons:
1. They are great places to place your ads. And, if they're FREE ads, that's even better.
2. And of course, you will want to SEE your ad. Right?
3. I'm not an expert on Online Marketing. So, these ezines, because of all their informational content, help me on many subjects, give me ideas, tell me about new programs, let me know about scams, or viruses. This list could go on, but you get the idea.
4. The ads themselves can be of great help in finding those new programs or ebooks, new ezines, or other advertising facilities.
5. Now, about those Solo ads. Read number 4 again. "New programs or ebooks." Most of the ads, because of the space limitations the ezines need to place on each ad (4 or 5 lines), the ad really can't tell you a whole lot.
Can it?
ENTER THE SOLO AD...
Most of the ezines do sell Solo Ads, and can be a real
bargain. Why?
(1.) They will reach all on the subscriber list of the ezine, and the recipients can give that ad (yours?) their undivided attention, since there are no other ads to distract them.
(2.) Also, most will allow a great number of 'lines' for each ad. Which means that you can write a nice long 'ad', and fully describe your offer.
Now, for the main reason I don't pass up reading those solo ads.
If you'll notice, many of the solo ads are placed by those who 'usually' don't place the small ads, like you and I do.
THEY ARE PLACED BY SOME OF THE BIGGEST NAMES IN ONLINE MARKETING!
So if you pass up even one of the solo ads, you just might be passing up the chance of buying and RESELLING their latest program or ebook.
By getting in ahead of the crowd, you stand a much better chance of selling 'the new stuff', yourself.
There just might be a pot of gold in that next solo ad!
About the Author
(c)2000-01 by BJ Evans
http://www.dailybiz.com/warriors.htm
You can use this article but please leave it intact.
info@dailybiz.com
http://www.dailybiz.com
Just as many of you, I receive a number of Solo ads each day. They didn't appeal to me very much, because I figured they were just a waste of time.
WRONG...!
I was wasting my time by NOT reading them!
Look, what's the REAL purpose of your subscribing to, and reading, any ezine? Personally, I have several reasons, and I'll bet you do, as well.
See if any of these match your own reasons:
1. They are great places to place your ads. And, if they're FREE ads, that's even better.
2. And of course, you will want to SEE your ad. Right?
3. I'm not an expert on Online Marketing. So, these ezines, because of all their informational content, help me on many subjects, give me ideas, tell me about new programs, let me know about scams, or viruses. This list could go on, but you get the idea.
4. The ads themselves can be of great help in finding those new programs or ebooks, new ezines, or other advertising facilities.
5. Now, about those Solo ads. Read number 4 again. "New programs or ebooks." Most of the ads, because of the space limitations the ezines need to place on each ad (4 or 5 lines), the ad really can't tell you a whole lot.
Can it?
ENTER THE SOLO AD...
Most of the ezines do sell Solo Ads, and can be a real
bargain. Why?
(1.) They will reach all on the subscriber list of the ezine, and the recipients can give that ad (yours?) their undivided attention, since there are no other ads to distract them.
(2.) Also, most will allow a great number of 'lines' for each ad. Which means that you can write a nice long 'ad', and fully describe your offer.
Now, for the main reason I don't pass up reading those solo ads.
If you'll notice, many of the solo ads are placed by those who 'usually' don't place the small ads, like you and I do.
THEY ARE PLACED BY SOME OF THE BIGGEST NAMES IN ONLINE MARKETING!
So if you pass up even one of the solo ads, you just might be passing up the chance of buying and RESELLING their latest program or ebook.
By getting in ahead of the crowd, you stand a much better chance of selling 'the new stuff', yourself.
There just might be a pot of gold in that next solo ad!
About the Author
(c)2000-01 by BJ Evans
http://www.dailybiz.com/warriors.htm
You can use this article but please leave it intact.
info@dailybiz.com
http://www.dailybiz.com
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