Give Baby-Boomers What They Want And Youll Retire Rich!
| Category: Marketing | Date: 2002-07-08 |
Quick cash, fast food, drive-thru, speedy service - call it what you like. When baby-boomers (born 1945 - 1965) want it, you'd better provide it immediately. The message is the sooner the better!
If you can provide customers with a time saving, convenient option. they'll pay for it.
Drive-thru windows and easy-access express locations are now commonplace in many countries. Drive-thru Banks, drive-thru Dry Cleaners... I'm told that California even has a drive-thru Funeral Parlor.
Look at the growth in home delivery services of restaurant quality meals. It has certainly given the fast-food industry something to chew on (excuse the pun!).
No longer is time and money being calculated in the traditional sense. Money saved to drive out of the way to save a dollar is now considered valuable time away from the family or other interests.
That's why cellular phones are so prevalent these days. They are quick, easy, and mobile. More service options and fierce competition continues to fuel this thriving industry.
A Lively Longer Life!
Baby-boomers are busy people. They know they are getting older, but that's not going to stop them enjoying life. Most want to inject quality and quantity into their lives. Some may even have 'Personal Organizers' to help them manage their busy lives.
Many couples are putting off having children until their 30's or over. They want to have FUN! And even when they do have children, he may be the one to work from home and look after the kids, because she's in the banking industry on $40,000 more than he is.
What else do we know about them? Many have two incomes and lots of money to spend (before the patter of little feet are heard at least).
Staying healthy is a big issue for baby-boomers. Obesity is now recognized as a major health problem, but despite this, baby-boomers are generally becoming more health conscious. One example of this is the growing demand for gym memberships and even 'Personal Fitness Trainers.'
An ever-increasing number of baby-boomers are shunning fast-food and inactivity for healthier eating habits and more exercise. The demand for natural health foods and nutritional supplements continues to surge ahead.
Life expectancy has increased substantially. He will, on average*, retire at 57 and live for another 27 years. She will retire at 55 and live for another 32 years.
So what does all that mean? It means that baby-boomers will live in retirement for almost as long as they have worked and what do you think they will want to do?
Not mow the lawn any more!
They will (and do) want to travel and go to restaurants. No longer will they want to live in the outer suburbs with a big plot of land. They will want to sell the big house with its large maintenance requirements. That son and daughter will have to find somewhere else to live. (That's another story).
What Do Baby-Boomers Want? What's HOT?
Home Services, pre cooked meals delivered to the door, cleaning and ironing, home care (too expensive to do it yourself and who wants to anyway) and home maintenance, gardening, car detailing and car wash outlets and travel agencies. Phew! Let me take a breath as I continue... tour operators, financial services, personal coaching, health supplements, optometrists, high quality reasonably priced ethnic food, club memberships, golf clubs, medical and dental, life insurance. home computers and software, banking and mortgage lending. and the list goes on.
It is an exciting, fast-paced, ever-changing world. One thing is for certain - give baby-boomers what they want and you'll retire rich!
*Statistics and trends may vary from country to country.
© Market Leaders Limited.
About the Author
The Quick And Easy Ways To Get Better Results From Your Advertising...Increase Your Sales
At Higher Profit Margins Than You've Ever Done Before. FREE newsletter. FREE ebook. at: betterbizprofits.com
Your first job is NOT to get your customer to read your ad.
Your first job is to get them to see your ad!
© 2001 Market Leaders Ltd By Noel Peebles
noel@marketleadersltd.com
http://www.betterbizprofits.com
If you can provide customers with a time saving, convenient option. they'll pay for it.
Drive-thru windows and easy-access express locations are now commonplace in many countries. Drive-thru Banks, drive-thru Dry Cleaners... I'm told that California even has a drive-thru Funeral Parlor.
Look at the growth in home delivery services of restaurant quality meals. It has certainly given the fast-food industry something to chew on (excuse the pun!).
No longer is time and money being calculated in the traditional sense. Money saved to drive out of the way to save a dollar is now considered valuable time away from the family or other interests.
That's why cellular phones are so prevalent these days. They are quick, easy, and mobile. More service options and fierce competition continues to fuel this thriving industry.
A Lively Longer Life!
Baby-boomers are busy people. They know they are getting older, but that's not going to stop them enjoying life. Most want to inject quality and quantity into their lives. Some may even have 'Personal Organizers' to help them manage their busy lives.
Many couples are putting off having children until their 30's or over. They want to have FUN! And even when they do have children, he may be the one to work from home and look after the kids, because she's in the banking industry on $40,000 more than he is.
What else do we know about them? Many have two incomes and lots of money to spend (before the patter of little feet are heard at least).
Staying healthy is a big issue for baby-boomers. Obesity is now recognized as a major health problem, but despite this, baby-boomers are generally becoming more health conscious. One example of this is the growing demand for gym memberships and even 'Personal Fitness Trainers.'
An ever-increasing number of baby-boomers are shunning fast-food and inactivity for healthier eating habits and more exercise. The demand for natural health foods and nutritional supplements continues to surge ahead.
Life expectancy has increased substantially. He will, on average*, retire at 57 and live for another 27 years. She will retire at 55 and live for another 32 years.
So what does all that mean? It means that baby-boomers will live in retirement for almost as long as they have worked and what do you think they will want to do?
Not mow the lawn any more!
They will (and do) want to travel and go to restaurants. No longer will they want to live in the outer suburbs with a big plot of land. They will want to sell the big house with its large maintenance requirements. That son and daughter will have to find somewhere else to live. (That's another story).
What Do Baby-Boomers Want? What's HOT?
Home Services, pre cooked meals delivered to the door, cleaning and ironing, home care (too expensive to do it yourself and who wants to anyway) and home maintenance, gardening, car detailing and car wash outlets and travel agencies. Phew! Let me take a breath as I continue... tour operators, financial services, personal coaching, health supplements, optometrists, high quality reasonably priced ethnic food, club memberships, golf clubs, medical and dental, life insurance. home computers and software, banking and mortgage lending. and the list goes on.
It is an exciting, fast-paced, ever-changing world. One thing is for certain - give baby-boomers what they want and you'll retire rich!
*Statistics and trends may vary from country to country.
© Market Leaders Limited.
About the Author
The Quick And Easy Ways To Get Better Results From Your Advertising...Increase Your Sales
At Higher Profit Margins Than You've Ever Done Before. FREE newsletter. FREE ebook. at: betterbizprofits.com
Your first job is NOT to get your customer to read your ad.
Your first job is to get them to see your ad!
© 2001 Market Leaders Ltd By Noel Peebles
noel@marketleadersltd.com
http://www.betterbizprofits.com
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