How to Increase the Power of Your Testimonials by 500 Percent

Are you using testimonials in your marketing? If not, you are missing one of the most successful forms of marketing ever used. Adding a testimonial to your current marketing material can not only increase your sales, but more importantly, increase your credibility!

Adding testimonials can greatly increase the power of your marketing program, if done correctly. Done correctly? How hard can it be to add a testimonial, you say? Read on and learn how you can increase the power of your testimonial by ten-fold and avoid the most common marketing mistake many top oline sites make.

Browse around some of your favorite websites and see how many testimonials from satisfied customers are prominently displayed. I bet many of them are lacking the most important part. Contact! How many times have you come across a page full of testimonials that are listed like the following example:

Great products and services! I will recommend you to
everyone I know. Your services are fantastic.
D.S. - Wilkes Barre, PA

Wow, thats believable...Not! Who is D.S. and why should I believe this person? When you are using a testimonial on your site, or for any form of marketing for that matter, include as much information about the person as you can.

How much more credible do you think the above testimonial would be if it had the full name, email address and URL, if available, of the author? Ten times or more! If you are concerned about people blasting your customers with email asking about your business, dont be. Most people will not bother to email them. Just the fact that they could is all the support your testimonial needs.

When you receive a testimonial from a customer or a happy visitor, respond and thank them! Ask them if it would be okay to use their kind words on your site. Be sure to tell them you will give them full credit for their testimonial with a link.

Leery about asking for your customers permission?

Most people will be glad to let you post their testimonial. In fact, I bet most would appreciate the link. Always ask before posting comments on your site or including them in your marketing material.

You will be surprised at how far a testimonial can go in the eyes of your prospects. One great bonus is the fact that there is absolutely no cost! Nothing beats a personal recommendation.

I hope you re-evaluate your use of testimonials and if you have never used them, start. They could make you rich!

About the Author

Copyright © 2000 David Seitz - CEO Virtual Imagination Inc.
Published by: Virtual Imagination Inc. Brought to you by The Helping Hand Internet Marketing Newsletter. http://www.helpinghand-newsletter.com.
grab your free subscription now:See details below.


subscribe@associatesearch.com
http://www.virtual-imagination.com/