Internet Marketing - Creation and Evolution
| Category: Marketing | Date: 2003-10-03 |
And in the beginning came the creation of the internet, the entrepreneurs paradise on earth!
And with it came the Billboards and Discussion groups, and newsgroups then FREE classified and FREE links sites and FREE FFA software, and bulk E-mail programs to send your sales message to 10 billion eager credit card holders!
And when Bill Gates said:- 'you simply must have a website', how could the people ignore the word? Both big and small, every business had to have one, because the word had been spoken.
All of their sales projections were multiplied a thousand fold in anticipation of the new customers around the world, who would be sure to buy from them online, rather than at their local store. They knew it would happen because the creator had said so.
And then Amazon created a FREE self replicating affiliate website in its own image to show the true way to go. And the word was that everyone on earth could now start up in business, and it was their destiny that they should all become millionaires, for FREE!
How could life get any better? Pure heaven! Paradise created here on Earth for all of mankind! ...Mmm...What happened?
Like everything else the internet evolved. From it's humble military origins, used by a few elite 'cybernerds', it became the multimedia worldwide phenomenon we know today, and it still has a long way to go before it finishes its evolutionary journey. But is was never meant as an entrepreneurs paradise, whatever people wanted to believe.
Yes the faith and belief are still there, and rightly so, but the realities of evolution have changed everyone's perception of reality.
All of the small and large businesses have realised that just having a website does not mean that people will visit them, or buy anything.
And just like the creation of the universe, the internet is now going through it's own big bang, but in reverse. The internet is imploding, getting smaller, as the companies who believed that the internet was created for them, and that new customers would be sent to their site by divine intervention are folding.
The internet was not created for business. The internet was not created as a way of making everyone on earth with a website rich.
But the internet has evolved into the most amazing marketing tool ever invented in the history of the world!
But like any tool, you have to learn how to use it.
Just having a website will not make you money. You need to promote it just like any other business.
A search engine was not created to send people to your website. It is used by people who are interested in something, which may be the same thing you offer, but unless you are lucky enough to be in the top 20 of a search engine, no one will find you. Which means you have to promote your site in other ways.
(Incidentally, search engines change their criteria so often nowadays, that it has now evolved to the point where luck is just as important as scientific analysis in getting a good position!)
So sites like GoTo.com have come into being where you can choose your position on the search engine by bidding on key words.
Placing your ad in a FREE classified or FREE link site, may have been worthwhile at the beginning of creation, but they have now evolved to the point where they are only useful to the actual owner of the classified/link site. Having a FREE classified section on your website is a way of getting people to visit. You can also keep in contact with them by sending them an e-mail when their ad expires.
And what of bulk emailers? SPAM has evolved into a socially unacceptable practise, and spammers are realising that there are far more effective ways of marketing and making money without offending anyone.
People are also realising that their FREE affiliate site that thousands of other people have got, will not turn them into millionaires.
However a way of marketing has evolved which does work, where you have lots of different programs and promote them all at once by having them all featured on your own individual website, and drive traffic to it.
A vast amount of ezines has also now evolved. You can place your ad in targeted ezines to thousands of customers at a very reasonable price.
Or even better, start your own ezine or newsletter. You can get thousands of people to subscribe by offering things on your site like FREE Ebooks and Software.
Using a listserver, you can communicate with all of them at virtually no cost to yourself, and as all of the people have subscribed, they want to hear from you, and see your latest offer.
Even if, like most people you used to believe in the creation theory. The realities of evolution are much better as far as your bottom line is concerned, since there is far less competition!
The internet was not created to make everybody on earth rich, but is has evolved so that anyone who invests in the tools and works hard to learn how to use them, will be successful!
About The Author
Paul White is a former teacher, who now helps people around the world make money online. Visit the popular Profit Mountain site, profitmountain.com for details of the webs best money making programs and resource tools. Subscribe to Profit Mountain Online newsletter and receive FREE advertising for a whole year!
webmaster@profitmountain.com
http://www.profitmountain.com
And with it came the Billboards and Discussion groups, and newsgroups then FREE classified and FREE links sites and FREE FFA software, and bulk E-mail programs to send your sales message to 10 billion eager credit card holders!
And when Bill Gates said:- 'you simply must have a website', how could the people ignore the word? Both big and small, every business had to have one, because the word had been spoken.
All of their sales projections were multiplied a thousand fold in anticipation of the new customers around the world, who would be sure to buy from them online, rather than at their local store. They knew it would happen because the creator had said so.
And then Amazon created a FREE self replicating affiliate website in its own image to show the true way to go. And the word was that everyone on earth could now start up in business, and it was their destiny that they should all become millionaires, for FREE!
How could life get any better? Pure heaven! Paradise created here on Earth for all of mankind! ...Mmm...What happened?
Like everything else the internet evolved. From it's humble military origins, used by a few elite 'cybernerds', it became the multimedia worldwide phenomenon we know today, and it still has a long way to go before it finishes its evolutionary journey. But is was never meant as an entrepreneurs paradise, whatever people wanted to believe.
Yes the faith and belief are still there, and rightly so, but the realities of evolution have changed everyone's perception of reality.
All of the small and large businesses have realised that just having a website does not mean that people will visit them, or buy anything.
And just like the creation of the universe, the internet is now going through it's own big bang, but in reverse. The internet is imploding, getting smaller, as the companies who believed that the internet was created for them, and that new customers would be sent to their site by divine intervention are folding.
The internet was not created for business. The internet was not created as a way of making everyone on earth with a website rich.
But the internet has evolved into the most amazing marketing tool ever invented in the history of the world!
But like any tool, you have to learn how to use it.
Just having a website will not make you money. You need to promote it just like any other business.
A search engine was not created to send people to your website. It is used by people who are interested in something, which may be the same thing you offer, but unless you are lucky enough to be in the top 20 of a search engine, no one will find you. Which means you have to promote your site in other ways.
(Incidentally, search engines change their criteria so often nowadays, that it has now evolved to the point where luck is just as important as scientific analysis in getting a good position!)
So sites like GoTo.com have come into being where you can choose your position on the search engine by bidding on key words.
Placing your ad in a FREE classified or FREE link site, may have been worthwhile at the beginning of creation, but they have now evolved to the point where they are only useful to the actual owner of the classified/link site. Having a FREE classified section on your website is a way of getting people to visit. You can also keep in contact with them by sending them an e-mail when their ad expires.
And what of bulk emailers? SPAM has evolved into a socially unacceptable practise, and spammers are realising that there are far more effective ways of marketing and making money without offending anyone.
People are also realising that their FREE affiliate site that thousands of other people have got, will not turn them into millionaires.
However a way of marketing has evolved which does work, where you have lots of different programs and promote them all at once by having them all featured on your own individual website, and drive traffic to it.
A vast amount of ezines has also now evolved. You can place your ad in targeted ezines to thousands of customers at a very reasonable price.
Or even better, start your own ezine or newsletter. You can get thousands of people to subscribe by offering things on your site like FREE Ebooks and Software.
Using a listserver, you can communicate with all of them at virtually no cost to yourself, and as all of the people have subscribed, they want to hear from you, and see your latest offer.
Even if, like most people you used to believe in the creation theory. The realities of evolution are much better as far as your bottom line is concerned, since there is far less competition!
The internet was not created to make everybody on earth rich, but is has evolved so that anyone who invests in the tools and works hard to learn how to use them, will be successful!
About The Author
Paul White is a former teacher, who now helps people around the world make money online. Visit the popular Profit Mountain site, profitmountain.com for details of the webs best money making programs and resource tools. Subscribe to Profit Mountain Online newsletter and receive FREE advertising for a whole year!
webmaster@profitmountain.com
http://www.profitmountain.com
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