Is Getting Clients Enough?

Most professionals say their greatest source of revenue comes from direct service to
their clients.

You may be a chiropracter, coach, therapist, lawyer...it doesn't matter. You face the same issue every professional in solo practice or partnership faces:

What happens when your client revenue is below the level you're accustomed to for a given month or a couple of months?

I'm sure you have a back-up plan (back-up cash, a way to cut expenses that month) but your *best back-up plan*is to create multiple streams of revenue that allow for
the up's and down's of your practice.

So, exactly how do you do that? There are ways to do it...

That's why coaches teach classes in their expertise, offer related books, audiotapes, discussion groups, and teleclasses.

That's why chiropactors offer joint medications for purchase at their offices.

That's why consultants offer research reports, summaries, interviews, assessments, books in their field of expertise.

But you have to focus on the *needs* of your niche market to do this successfully...in a systematic way with results that are significant, not just trickles of revenue. Most
importantly, your related services or products must be truly value-added in the eyes of your clients. Your credibility is at stake and you want to offer only the best.

Here are 3 questions to get you started on identifying multiple streams of revenue for your niche market:

1. In addition to the present services you provide, what secondary services would benefit your niche market?

For example, if you provide one-on-one coaching, would follow-up group teleclasses benefit your niche market?

2. Can you put any of your services in PRODUCT form? For example, can you publish a special report, ebook, or provide an assessment that would benefit your niche market?

For excellent ideas on turning your services into products, see "How To Build Your Practice in 90 Days" at:

http://www.private-practice-marketing.com/marketing.html

3. What professional associations are related to your niche market? Every profession has associations for those in that field. Can you offer those individuals training modules, reports, classes, short presentations on your expertise?

If you are exceptional at what you do, people will love getting more in different forms. You'll be making access to your services easier while generating revenue with value-added services and products.

copyright 2002

About the author.

This article my be reproduced provided the copyright and credit to
the author, Joann Javons at private-practice-marketing.com
is intact.

Joann@private-practice-marketing.com
http://www.private-practice-marketing.com