Keep On Keepin On Until They Say, Stop!

For the last five years I've been a member of the Junior Chamber of Commerce (AKA "Jaycees"). If you're not familiar with the organization, it's a member-service organization whose purpose is "leadership training through community service." In other words, the organization creates future leaders through community involvement

One of the biggest challenges the Jaycees face, around the world, is attracting new members (their version of "customers").

I've noticed a damaging flaw in the many of the membership teams who are responsible for this task. They invite guests to meetings and functions, and if they don't join that night,

they never contact them again!

Isn't that absurd?

The one thing they do not do is "keep on keepin' on," and that is damaging to their success.

I'll tell you something. I once held a membership position in the Jaycees for one year, and during that year, we recruited over 171 new members. (That's 171 new customers! And, in the Jaycees, it's very rare to reach that kind of goal.)

Know how my team did it? We constantly worked our list of prospects until they said, "stop calling me!"

Every function we held to attract new members had a guest sign-in sheet. They had to put their name, address, phone, and how they heard about the Jaycees. The more information we had on them and their interests made it easy to invite them to the function that would be most beneficial to them. Then, once they had a great experience, hopefully they would join.

We constantly worked our list. But, that's not my main point here. The main point is, sometimes the opportunity you're offering your prospects IS RIGHT FOR THEM, but the timing isn't.

Your prospect’s desires and circumstances constantly change.

Sometimes, it's a money issue.
Sometimes, it's a timing issue.
Sometimes, it's a priority issue.
Sometimes, it's a "I don't have enough information issue"
People's lives keep changing. By merely showing regular interest and continually communicating with your prospects - for however long it takes - and by making compelling offers they can't

refuse - you increase your chances for prospering.

So, I hope my message is clear. If someone inquires about your product or service, but doesn't buy right away... it doesn't mean they're not interested. Keep on keepin' on by contacting them on a regular basis until they say "stop!" or until they're ready to buy.
© 2001 By Craig Valine

About the Author

Craig Valine is the publisher of the The AwfulMarketing Alert Newsletter, "Where you learn GOOD marketing strategies by looking at those who do it really BAD."

To subscribe his free newsletter, go to: http://awfulmarketing.com/ezinesubscribe.htm

:To contact see details below.


questions@awfulmarketing.com
http://www.awfulmarketing.com