Last Night I had A Little Talk With Myself About My Aunt Aida. Part: 1
| Category: Marketing | Date: 2001-09-04 |
I first met Aida way back in the late 1970's to 80's. In those days I was working as an Advertising Representative for a provincial newspaper.
Aunt Aida was my favourite aunt. She always had the most marvellous gifts of wisdom for me each time I visited her. In those days I visited her a lot. Sometimes several times a day.
Her influence on me never ceased to amaze me and each and every time that I left her house I returned to my job and worked up some of the best advertisements you've ever seen.
My job paid me by commission for the amount of column centimetres of advertisements that my clients placed in the newspaper.
If the advertisements didn't pull in sales for my clients they wouldn't continue placing their ads with me and I didn't get paid. It was as simple as that.
It took me a while to fully realise exactly how clever aunt Aida really was. She taught me to associate her name with all the essential components of writing an advertisement.
Needless to say, I enjoyed visiting her immensely. Partly because now I could really help my clients sell their product and partly because I also benefited from an increase in income.
Let me explain in today's terminology exactly how Aida contributed all those years ago to my ability to be of help to my clients today.
Aunt Aida showed me how simple it was to remember all the essential parts of producing an advertisement that produces results.
As an Internet marketer you can have all the greatest products in the world. You won't be able to help anyone get the benefits of your products unless you:
A. Stop prospects dead in their tracks so that they will read your advertisement. In other words you MUST get their ATTENTION!
I. You must present the very best benefits of your product so that your reader will find your product of great INTEREST to them.
D. Your prospect must be shown what the benefits will do for them. It is only when you do this that they will DESIRE the benefits your program will provide for them.
A. Finally, you must ask your prospect to take ACTION to benefit from your product NOW!
Aunt Aida's wisdom should be a constant reminder to you of the essential components of ANY advertisement.
Leave any one of the essentials out of an advertisement and the results will be disastrous to you and the benefits of your product will not reach your prospect.
Have a think about AIDA and we'll have a closer look in part 2.
About the Author
©2000Gordon Brownlie
Gordon is an Internet Marketeer based in Australia. He specialises in helping newcomers to the Internet earn an Income from a position of integrity. You can learn more about his training course at:
empowerism.com/e/12025
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included and you only mail to a 100% opt-in list.
:To contact see details below.
gbrownlie@turboweb.net.au
http://www.empowerism.com/e/12025
Aunt Aida was my favourite aunt. She always had the most marvellous gifts of wisdom for me each time I visited her. In those days I visited her a lot. Sometimes several times a day.
Her influence on me never ceased to amaze me and each and every time that I left her house I returned to my job and worked up some of the best advertisements you've ever seen.
My job paid me by commission for the amount of column centimetres of advertisements that my clients placed in the newspaper.
If the advertisements didn't pull in sales for my clients they wouldn't continue placing their ads with me and I didn't get paid. It was as simple as that.
It took me a while to fully realise exactly how clever aunt Aida really was. She taught me to associate her name with all the essential components of writing an advertisement.
Needless to say, I enjoyed visiting her immensely. Partly because now I could really help my clients sell their product and partly because I also benefited from an increase in income.
Let me explain in today's terminology exactly how Aida contributed all those years ago to my ability to be of help to my clients today.
Aunt Aida showed me how simple it was to remember all the essential parts of producing an advertisement that produces results.
As an Internet marketer you can have all the greatest products in the world. You won't be able to help anyone get the benefits of your products unless you:
A. Stop prospects dead in their tracks so that they will read your advertisement. In other words you MUST get their ATTENTION!
I. You must present the very best benefits of your product so that your reader will find your product of great INTEREST to them.
D. Your prospect must be shown what the benefits will do for them. It is only when you do this that they will DESIRE the benefits your program will provide for them.
A. Finally, you must ask your prospect to take ACTION to benefit from your product NOW!
Aunt Aida's wisdom should be a constant reminder to you of the essential components of ANY advertisement.
Leave any one of the essentials out of an advertisement and the results will be disastrous to you and the benefits of your product will not reach your prospect.
Have a think about AIDA and we'll have a closer look in part 2.
About the Author
©2000Gordon Brownlie
Gordon is an Internet Marketeer based in Australia. He specialises in helping newcomers to the Internet earn an Income from a position of integrity. You can learn more about his training course at:
empowerism.com/e/12025
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included and you only mail to a 100% opt-in list.
:To contact see details below.
gbrownlie@turboweb.net.au
http://www.empowerism.com/e/12025
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