Market Your Practice Free Through Writing

I grow my coaching practice by writing. It establishes my expertise and promotes my services. Writing takes time, so I economize my efforts. Here’s what I do:

1. Read a current interest book such as "A General Theory of Love," by Lewis, Amini and Lannon. Then do extensive Internet research around the topic to see what else is out there.

2. Review the book on Barnes & Noble, amazon.com.

3. Write an article about the general field of love and submit it to coaching sources.

4. Rework the material and write a story for another sort of ezine (relationships, for instance, or singles).

5. Write a series of articles on the topic for my own ezine.

6. Do more research and create a distance learning course on love in general. I have one currently called "Write a New Ending to the Love Story".

7. Break it down further and do the theory of love applied to parenting.

8. Then I get topical - Valentine's Day would be a good time, or Christmas, the season of love.

9. Submit an article to the local newspaper on new findings in the field.

10. Prepare a teleclass on the topic.

11. Offer free seminars on the topic.

12. Make an e-book.

13. Do a "Happening" at the local Borders book store on the book.

I get a lot of mileage out of one book or topic. I’ve gotten clients through all the sources mentioned above. Best of all, by the time I'm finished I've learned the topic backwards and forward which benefits my clients.

About the author.

Susan Dunn, M.A., the EQ Coach, helps coaches and other professionals market their practices on the Internet. Visit her on the web at webstrategies.cc and mail her for her popular FREE ezine.

sdunn@susandunn.cc
http://www.webstrategies.cc