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Professionalism on the Internet: Will it ever REALLY exist?

Category: Marketing Date: 2001-02-15
Everyone seems to be writing articles about professionalism on the Internet lately. And, as much as I hate to conform to "the norm," I feel compelled to do the same. Only, in THIS article, Ill be telling it like it is ... no holds barred.

There are just some things you absolutely do NOT do in a business relationship, and Ill be covering most of those. Hopefully, the "offenders" will get a clue and stop destroying their credibility and their image, and have some self-respect ... not to mention an inkling of respect for those of us that respect ourselves.

So, here we go! START ACTING MORE PROFESSIONAL AND...

1. Stop cursing at me!

Theres nothing more unprofessional than someone who sends you an e-mail for the first time with various expletives in the message. Nothing too "hard core," but still enough to be offensive. And, youll still have those that argue,

"I only talk to people like that with whom I feel comfortable."
Are you falling for that?? I dont care HOW comfortable a person makes you feel, you dont disrespect them like that. Were not your bar room buddies, so dont address us as if we were! I find that offensive OFFline, so why would I accept it ONline?

2. Stop writing me without introducing yourself and, for heavens sake... tell me what you want!

"Yeah, I want to know ... Is this really free, or is this a scam???"
Well, hello to you, too. What did you say your name was again? And, is WHAT free? A job? My newsletter? WHAT??!
Am I the only one that gets e-mail like that?
This is THE most annoying thing you can do when sending business e-mail. Or any e-mail, for that matter. Would you phone a company and start firing questions or demands at them? I hope not. So why would you do it to a business online? Give us that same respect.
Introduce yourself when youre writing someone for the first time, and explain EXACTLY what youre writing us FOR. And, for goodness sakes, PLEASE use a subject line in your e-mail. Dont just assume well know what youre writing about. If you do, well probably "assume" that the e-mail is spam ... and trash it.

3. Stop yelling at me!

"When I tried to submit an ad in your newsletter, I got a not found page. Im TRYING to buy ads and I NEED the correct URL! PLEASE ADVISE!!!!!!!!"
Ahem ... I guess this person thought I was SO money-hungry that I would write him back, apologizing profusely for my ignorance, and rush him the information that he needed without further delay!!??

It wasnt my fault that the site hed come from had linked to my newsletter advertising page with an invalid URL. And furthermore, Im NEVER going to be that hard up for money that Id consider initiating business with someone so rude. Forget that Id be the one to benefit financially. I still have my dignity and a strong sense of self. If you cant respect that, then we WONT be doing business!

So, what did I do? I deleted his e-mail, (something that I never endorse), but I felt that the situation called for it. Mind you, the letter was much worse than what I printed above. Dont let people disrespect you. They think they can treat us any way they please online, because they can remain anonymous. And, dont feel powerless against this kind of treatment either, because you CAN do something about it.

What? Choose not to do business with these "businessmen."

4. Go easy on the "Ebonics!"

When "the experts" say to be personal and casual in your writing, they mean to stop sounding rigid, like youre writing a research paper. They DO NOT mean that you should use words like "aint," "gonna," and "I dunno." Well ... maybe after you can call that person your "cyber-friend."

This is still business, no matter how leisurely it can become. Dont run the risk of sounding like youre fresh out of Junior High. Instead, use contractions like "youre" instead of "you are." "Im" instead of "I am." But be careful not to overuse slang. Not only is it unprofessional, but International business colleagues may not have a clue what were talking about. =)

And last, but DEFINITELY not least ...

5. Check your spelling!
"Theirs nothing moor anoying then someone who caint spel on the webb."
Not only does this look like a third grader wrote it, but it also clouds the message youre trying to get across. If we have to fight through various spelling and grammatical errors, well lose sight of what your message is trying to convey.

Have you ever noticed how s - l - o - w - l - y you have to read something that doesnt make sense? By the time you get to the end of the paragraph, youre sweating with effort, and have forgotten what you were reading about in the first place.

My advice for spelling and grammar goof-ups?

Keep these people OFFLINE -- or simply get an e-mail program that can spellcheck your message before you send it out. Theres less of a chance that youll have to suffer through one of their misspelled outpourings.

Those are my five rants for the week. I hope Ive helped to clear up at least a small percentage of the amateurism thats running rampant on the Internet these days. But ... probably not. Those people probably skipped this article when they read the title!

Oh well <...sigh...> Guess Ill have to try again later. ;-)

About the Author

Harmony Major is the author of Yahoo! Secrets, where she reveals how YOU can drive HUNDREDS more visitors to your site each day, by getting a #1 listing on Yahoo. Dont just settle for "getting listed." Use her instantly-effective tactics to boost your site traffic with a TOP Yahoo listing!

Harmony Major
Harmony@ExpertOnEbiz.com

URL
http://YahooSecrets.com

Harmony@ExpertOnEbiz.com
http://YahooSecrets.com
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