Sam, My Border Collies Internet Marketing Advice! No 21
| Category: Marketing | Date: 2001-10-03 |
Sam (that's my 12 year old Border Collie) and I were walking again through the Bush (Australian countryside). Sam as usual was ranging out from me checking for the Eucalyptus trees that needed his marketing skills.
When we reached our usual rock beside the fallen log, Sam came racing up, his tail wagging and he had that Border Collie grin all over his face.
That's one of the things I love about Sam, he has this wonderful knack of making me feel as if I was the only person in the world. The only person that he's interested in and when he focuses that attention on me I'd just about do anything for him (except chew his bones for him).
So I said to Sam, Do you like me or something? "Like you?" said Sam, "I think you're the greatest thing since sliced bread!" Why is that Sam? "Remember Gordon, when I first started marketing in the Australian Bush?" asked Sam. What of it Sam? "Well you helped me more that you know" replied Sam.
Ok Sam tell me about it. "I thought you'd never ask." retorted Sam.
Without realising it, I was about to get one of the best lessons in my marketing life.
"When I first started marketing here in the Australian Bush I thought all I had to do was to SELL my products. I thought that the harder I sell the better off I'd be. Boy Oh Boy, was I wrong!
It wasn't until you taught me the importance of making friends that I realised the key to successful marketing. I took a while to realise that you were not trying to get me to sell more. You were actually trying to help me understand the importance of helping others.
That was when I really got my act together and began to become a veteran marketer. I will always remember you telling me that my interest in others will reflect directly on the number of friends that I make while I was marketing.
I suddenly realised that I'd make more friends by simply showing more of an interest in them. Perhaps I'd always done this without thinking about it but now I am conscious of this wonderful marketing tool at all times.
I know you might think that I'm being a bit flippant calling it a tool and I don't blame you. However, this TOOL has become one of the most important marketing attributes that I think any marketer can aspire to have.
Now when I get a new associate, I go out of my way to impress upon them just how important this tool is.
I suppose it boils down to this, if I take an interest in helping others, others will know that I am their friend first and foremost. As a consequence to being interested in others and always trying to help them in any way that is within my power, I've made some of the best friends that anyone would wish for.
When I first began to market I thought that the concept of selling to your friends was impossible. What I didn't realise was that many of these so called friends were not really my friends at all but just people that I knew and I'd been rather silly trying to sell to them in the first place.
After you showed me that being interested in and helping others was more important than any sale, I almost stopped selling and concentrated on showing a sincere interest in helping others.
You wouldn't believe the number of 'true blue' friends that I've made. Many of them are fellow marketers like myself.
I now never ever miss an opportunity to help my fellow marketers. You know, the marketers that I showed the most interest in have become some of my very best friends. Some of them have helped me no end and some have become my best customers. I think it has something to do with TRUST!
To make a long story short, if you help enough others to become effective marketers you'll become effective as a marketer yourself. There is no other way to market successfully.
So you see when I lamp my eyes on to you I remember the interest you showed me, I automatically respond like a dog with six tails simply because I love and trust you."
Sam, I think you've mastered the principle of reciprocity! "Never mind that, what ever it is." Said Sam, "let's go and get a bit of lunch." Sam always has to have the last word.
©2000 Gordon Brownlie
About the Author.
Gordon is an Internet Marketeer based in Australia. He specialises in helping newcomers to the Internet earn an Income from a position of integrity. You can learn more about his training course at:
empowerism.com/e/12025
:To contact see details.
gbrownlie@turboweb.net.au
http://www.empowerism.com/e/12025
When we reached our usual rock beside the fallen log, Sam came racing up, his tail wagging and he had that Border Collie grin all over his face.
That's one of the things I love about Sam, he has this wonderful knack of making me feel as if I was the only person in the world. The only person that he's interested in and when he focuses that attention on me I'd just about do anything for him (except chew his bones for him).
So I said to Sam, Do you like me or something? "Like you?" said Sam, "I think you're the greatest thing since sliced bread!" Why is that Sam? "Remember Gordon, when I first started marketing in the Australian Bush?" asked Sam. What of it Sam? "Well you helped me more that you know" replied Sam.
Ok Sam tell me about it. "I thought you'd never ask." retorted Sam.
Without realising it, I was about to get one of the best lessons in my marketing life.
"When I first started marketing here in the Australian Bush I thought all I had to do was to SELL my products. I thought that the harder I sell the better off I'd be. Boy Oh Boy, was I wrong!
It wasn't until you taught me the importance of making friends that I realised the key to successful marketing. I took a while to realise that you were not trying to get me to sell more. You were actually trying to help me understand the importance of helping others.
That was when I really got my act together and began to become a veteran marketer. I will always remember you telling me that my interest in others will reflect directly on the number of friends that I make while I was marketing.
I suddenly realised that I'd make more friends by simply showing more of an interest in them. Perhaps I'd always done this without thinking about it but now I am conscious of this wonderful marketing tool at all times.
I know you might think that I'm being a bit flippant calling it a tool and I don't blame you. However, this TOOL has become one of the most important marketing attributes that I think any marketer can aspire to have.
Now when I get a new associate, I go out of my way to impress upon them just how important this tool is.
I suppose it boils down to this, if I take an interest in helping others, others will know that I am their friend first and foremost. As a consequence to being interested in others and always trying to help them in any way that is within my power, I've made some of the best friends that anyone would wish for.
When I first began to market I thought that the concept of selling to your friends was impossible. What I didn't realise was that many of these so called friends were not really my friends at all but just people that I knew and I'd been rather silly trying to sell to them in the first place.
After you showed me that being interested in and helping others was more important than any sale, I almost stopped selling and concentrated on showing a sincere interest in helping others.
You wouldn't believe the number of 'true blue' friends that I've made. Many of them are fellow marketers like myself.
I now never ever miss an opportunity to help my fellow marketers. You know, the marketers that I showed the most interest in have become some of my very best friends. Some of them have helped me no end and some have become my best customers. I think it has something to do with TRUST!
To make a long story short, if you help enough others to become effective marketers you'll become effective as a marketer yourself. There is no other way to market successfully.
So you see when I lamp my eyes on to you I remember the interest you showed me, I automatically respond like a dog with six tails simply because I love and trust you."
Sam, I think you've mastered the principle of reciprocity! "Never mind that, what ever it is." Said Sam, "let's go and get a bit of lunch." Sam always has to have the last word.
©2000 Gordon Brownlie
About the Author.
Gordon is an Internet Marketeer based in Australia. He specialises in helping newcomers to the Internet earn an Income from a position of integrity. You can learn more about his training course at:
empowerism.com/e/12025
:To contact see details.
gbrownlie@turboweb.net.au
http://www.empowerism.com/e/12025
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