Separating the Experts From the Pretenders

It pays to learn from "the experts" if you are serious about marketing your products or services on the internet.

Who are "the experts"? And who are "the pretenders"?

Knowing the answer to this question can make a monumental difference toward your ultimate success or failure.

And success is what its all about, right? Success ultimately is measured in $$$$$$$.

Are you making money? If not, then youre back to the drawing board.

If youre following poor advice from the wrong source, then youre wasting lots and lots of money.

How To Tell "the Pretenders"

1) They sound too good to be true. They rely on glitz and glamour to pull you in, but offer little proof their system or method really works.

Its all hype, hype, hype! It sounds good on paper, but . . . "Wheres the Beef?"--to borrow an old advertising slogan.

Or to put it another way, wheres the money?

Now I must at this point offer one exception. There are many new ideas. Some of them are exceptional. Some are not. But without much proof, there is little or no way of knowing what is what.

*You are left at that point to your own judgement. Its a gamble ... make sure its a good one!

So here comes my second point:

2) Find proof that claims made are real and legitimate.

How?

Are there testimonials?

Newer products and services wont be to this stage yet--so go back and read my exception again.

Read the testimonials. Are they specific or glowing generalities?

Here are examples of both:

"With your service, I was able to increase my response rate by 50%. My orders increased from one or two per day to four or five!"

Notice how specific this testimonial is. The service provided this customer with a benefit and it was measureable.

Heres an example of a glowing generality:

"I love your service! Its the best Ive seen on the internet! I plan to tell my and friends and associates! Everyone should benefit from this great service!"

See the difference?

The glowing generality offers only an opinion. There is no proof that the service works or offers any great benefit at all.

Two of the best marketing courses on the internet are offered by Corey Rudl of "The Internet Marketing Center" and Ken Evoys "Make Your Site Sell".

Now what you have just read is my opinion. Sure, Ive read and used both systems. Want proof? Would you like a second (or third, or fourth) opinion?

Type the names Corey Rudl or Ken Evoy into a search engine (I did this with dogpile.com--one of my favorites). Your search will return dozens of other websites. If you start clicking on the different sites, you will find other website owners trumpeting (offering testimonials) of the great value and effectiveness of both of these marketing courses.

My point here is that both Corey and Ken are well-known and well-respected among marketing professionals. Each has a proven track record and you can easily check that out.

Just dig a little deeper and quickly youll learn who "the experts" are and who "the pretenders" are. Just remember my exception (above), though.

About the author:

Ron Knowlton is the founding editor at <http://www.soaringprofits.com/>
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Ron Knowlton
http://www.soaringprofits.com/