Top 7 Ways to Fail Miserably With Your Website:

Okay Folks,

I see these mistakes listed below everyday in my professional life as a marketing coach and a professional internet marketer and I am frustrated by the number of people who have a great concept and invest in a website and get discouraged after only a few months. Here are the 7 cardinal sins of the new medium of the internet.

1. Not keeping up with technology- Only a year ago animated logos were the best thing since sliced bread. Now your audience wants audio, video, and files. You don't have to invest everything in the latest attachments, but incorporate the ones with the best results. Example: a real audio file with an example of your seminar speaks volumes (no pun intended!!) The flip side of this is to use technology for technology sake. For example, your flash movie takes time to load so it better carry a better message than "look how cool my flash animation is "

2. Impatience with the process- Yahoo didn't have the unbelievable success it enjoys right now instantly. Be patient and diligent and the success will come, but it won't happen this Sunday.

3. No helpful information or tips- sorry folks, but the web is about the free flow of information. It is fair to ask for some information from your audience, but you have to be willing to give and get.

4. Never change or update your website- No one likes to see 'last updated June 10,1996'. That is the quickest way to lose your credibility and repeat audience and a one way ticket out of your audience's bookmarks

5. Wait for the world to discover your website- It won't happen without effort. there are millions of web sites and more go live each day. You absolutely need to promote yours effectively and show your audience "hey, I'm different than those other guys...come back again"

6. Hire your friend's cousin to design your website- Not that little Johnny can't create one being a 16 year old kid, but you need someone with Internet marketing experience rather than someone who can a bunch of pretty pictures and copy your brochure text.

7. Submit through search engines only- this is the quickest route to Internet oblivion because the big search engines are backed up for weeks at a time and a search for books gives over 1 million responses and you may be 900,000 records down.

There I've said it. You don't have to take my advice. You can learn the hard way, but now you can't say that you didn't know.

About the Author

Coach Andy, Certified Strategist helps professionals, entrepreneurs, and regular people develop Next Level strategies for marketing, balance, and increased fulfillment in their lives. You can learn more by visiting our virtual sandbox at nextlevelcoaching.com or join a FREE e-seminar "Creating the Next Level of your life" at results@activelists.com or by claiming your two free coaching sessions at coachandy@nextlevelcoaching.com or our bi-weekly newsletter "results toolbox" at reachyournextlevel-subscribe@listbot.com
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