Are We Missing The Boat?

Promoting a Network Marketing business is no different than any other. You still have to market it. It's still about benefits. It's still about establishing yourself as an expert. It's still about integrity and name recognition. I could go on and on.

As a general rule, those of us with Network Marketing businesses are missing out on one of the best FREE ways to market on the internet. I'm speaking of writing articles. No, I'm not referring to sales letters. I'm referring to informative articles. Articles with content that everyone needs, regardless of whether they decide to buy your product or participate in your opportunity. There are some who are using this avenue, but most are writing on general topics that have little or nothing to do with their product or opportunity. They place their business information in the resource box and count on those 4 or 5 lines to do all the selling for them.

I say there is a better way. Why not write an article about some aspect of your product? So, how do you promote your product without writing a sales letter? It's actually quite simple.

1. Make a list of benefits. (Where have you heard that before?)

2. Pick one or two of the benefits and write a short article containing generic information and facts about that benefit.

3. Put your link and contact information in a resource box. Include a statement that ties the article and resource box together.

4. Start submitting it to publishers.

Here is an example:

Say, your product is an immune system builder. You might want to write a short, generic article on diseases that are caused by weakened immune systems. Be sure to site your information sources, ie... "according to the American Medical Association"... (you get the idea).

Be sure that you don't mention any specific product or company in your article. Most publishers will reject these (myself included). This also guards against any violations of company policies. Most companies will only allow you to use their name in "official" advertising.

Write your resource box: Here is where you make your sale.

"Article written by: your name, copyright 2001. Discover products that help build your immune system, naturally. visit: www.yourwebsite.com or contact ourname@yourwebsite.com?subject=more_info"

Now if you've written a good article, the reader will already be wanting to improve their immune system. The reader will recognize you as an expert. Your resource box will guide them right to you AND your product.

You don't have a web site? Well, you need to get one. In the meantime, you can still use your well written articles in the "offline" world. Simply turn them into brochures. Be sure you include a way for people to contact you in order to receive information or request a catalog. All that is left for you to do is hand out the brochures.

So what are you waiting for? Start writing!

Cathy Fothergill, copyright 2001

About the Author

Article by: Cathy Fothergill, Copyright 1998. More articles and resources for writers, webmasters and home business owners can be found at: connectionteam.com Need edification, information and motivation for yourself and your team? Subscribe to: You Plus Two! YouPlusTwo-subscribe@topica.com

micorcat@livingston.net
http://www.connectionteam.com