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MLM Gateway to Riches-The Merchant Account

Category: Networking(MLM) Date: 2001-04-22
To be blunt, if you dont accept credit cards at your website or in your business, you are losing money! While attending the Herbalife Master II Program at the Anaheim Convention Center, I discovered the secret weapon for members of the Network Marketing industry, who desire a one-stop Merchant Processing Expert that provides a TOTAL solution for cost-effective credit and debit processing throughout the United States. Would you like to learn the nuts and bolts of increasing retail sales, getting paid quickly, how to get a merchant credit card account, and avoid charge-backs/fraud? Would you like to know the preferred merchant of choice in the MLM industry?

US Merchant Systems, the Preferred Merchant Processing Service Provider of Choice to the MLM Industry, is your one-stop source for all your merchant service needs. They provide credit card merchant accounts, credit card processing and E-Commerce solutions, check guarantee, real-time and virtual processing and are the preferred Merchant Processing Vendor for the Network Marketing Industry.

I had an opportunity to fly up and meet with Stuart Rosenbaum, the Chairman and Chief Executive Officer of US Merchant Systems in Newark, CA. The company is in its ninth year of operation, having started in June of 1992. The company started as a home-based business on a budget of $1,000. When the operation moved too close to the bedroom in late August 1992, the three partners moved into an executive suite. Because of their rapid growth, they have had as many as 100 employees in the building and occupy 16,000 sq. ft. in the same Newark facility. Last year the company did $16 million in sales.

Stuart’s first experience in Network Marketing was in the 1980’s with Amway as a distributor. He went on to do Eureka Foods as well as Fund America. As his Fund America business was building, Stuart decided to focus on growing US Merchant Systems. However, this exposure made him very sensitive to the needs, wants, and desires of the Network Marketing Industry,from the viewpoint of both the company and the distributor.

Their company stands out from the rest because of its desire to educate the Network Marketing Community in become an online merchant. As many merchants have found, doing business on the web is not the same as having a physical storefront. There are differences in almost all aspects of e-Commerce. When it comes to your money, US Merchant Systems feel it is important that you know what happens from the on-line real time transaction purchase to the ACH deposit into your bank account. To keep up with the growth in the rapidly expanding e-commerce field, Merchantsystems.com was formed.

In 1996, US Merchant Systems signed up a Herbalife distributor. Initially, the bank rejected the distributor. Stu’s partner, Larry Cohn, picked up the phone and convinced the bank to make an exception by
sharing the story of Herbalife. A proposal was put together for the corporate office, and Herbalife has been promoting their merchant services since 1996.

EXPAND MARKET POTENTIAL

Needless to say, the Internet marketplace continues to grow explosively. Businesses cant afford not to allow their customers to purchase their products on the Internet, and the more payment options you make available, the more likely it is that a customer will purchase from you. Merchantsystems.com allows you to accept credit cards from the millions of customers, who use them, and check payments from the even greater number of customers who dont. By enabling you to offer multiple payment options on the Internet, Merchantsystems.com can greatly increase your customer base.

REDUCE WASTED TIME AND MONEY

One study has found that approximately 80 percent of customers who say they will send a payment by mail never do. Instead of waiting for the "check in the mail" to match payments to orders, US Merchant Systems enables you to obtain payment immediately. Billing expenses such as postage, invoicing, and bookkeeping are eliminated.

Why should I use US Merchant Systems (Merchantsystems.com)?

·More Sales. With the explosive growth of Internet shopping, you cant afford not to accept payments online. They allow you to give your customers multiple payment options; whether they choose to pay with a credit card or a checking account, they can make their payments immediately--and securely--at your website.

·Simplicity. They provide hands-off payment acceptance. Though you are welcome to enter your customers orders manually, it is designed to spare you that effort. You dont need to handle any transactions yourself. Your customers can enter their own information--24 hours a dayand the Merchant Processing Expert TM will automatically do the rest.

·Speed. Your customers orders are processed in real-time (immediately). Each transaction takes only 5-30 seconds, depending on Internet traffic and the speed of your processor. This enables you to allow access to member-only areas, allow instant downloads, etc.

·Quick Payment. With the Merchant Processing Expert TM, it takes very little time to receive payment for the orders placed on your site. Funds can be deposited directly into your account.

·Flexibility. Your customers can place and pay for their orders online--automatically--or you can take their orders by phone, by fax, or in person.

·Security. The fact that you never have to handle your customers payment information greatly increases its security. All orders are placed via the Merchant Processing Expert’s TM secure server, eliminating the risk of information theft. Your web site can be hosted on any server without compromising the security of your customers data.

·Price. US Merchant Systems prices are exceptionally competitive.

·Warranty Issues handled quickly. If there is a problem with the terminal, the company can turn it around in 24-48 hours with new equipment.

How to avoid charge-backs/fraud?

Charge-backs occur when a processing bank is forced to reverse a merchant sale because the cardholders bank disputes the sale. In this instance the merchant has the opportunity to appeal and prove that the sale is valid.

In order for a transaction to be secure, it must be transmitted electronically from your site in some form of encryption. The most common form is SSL (secure sockets layer). There are different levels of SSL, ranging from 40 bits to 128 bits. The type of encryption, e.g., 128-bit, is determined by the algorithm that is used.

SSL provides three important things: privacy, authentication, and message integrity. In an SSL connection, each side of the connection must have a security certificate, which each sides software sends to the other. Each side encrypts what it sends, using information from both its own and the other sides security certificate.

This ensures that only the intended recipient can decrypt the information, and the other side can be sure that the information came from the place it was claimed to have come from. It also ensures that the message has not been tampered with. Another form of fraud protection, AVS (address verification system), verifies that the information provided by the customer matches the information the credit card company has on file for the credit card number. AVS can tremendously reduce your chances of accepting lost, stolen, or fraudulent credit cards, thereby reducing the number of your charge-backs.

Why should you act now to have a merchant account?

It is much easier to process transactions by telephone, thus expanding where you can do business; and, people tend to spend more when they can pay with a credit card. In addition, it is easier to get a re-order from the customer, and you can recognize your profits instantly when you process the transaction. Because you involve someone in the product almost immediately, you also grow your distributor base. US Merchant Systems can be a one-stop shop and help you avoid a paper nightmare by bundling all the services in one report.

Some of the recent headlines have indicated that new Visa and Mastercard policies could threaten the ability of all small web businesses that don’t keep their monthly charge-back rates beneath a newly set low rate. By working with US Merchant Systems, you can learn the methods to minimize your e-business’s charge-backs. Since their inception, US Merchant Systems (www.merchantsystems.com) has established services for in excess of 40,000 merchants, transacting hundreds of millions of dollars.

Copyright © 2000 Alan Rothman. All rights reserved.

About The Author

Alan Rothman (arothman@fea.net) is an author, columnist, speaker, and consultant to Internet and home-based business opportunities. How would you like to maximize your Internet marketing efforts to place any product or service on automatic pilot to create a virtual money machine? Send your request for this free report to Rothman, 24401 Caswell Ct. Laguna Niguel, CA 92677. Please include your mailing address, e-mail and telephone number.

If you would like to know the real secrets of creating a seven-figure income from home, put in your request for a limited advance edition of E Network and Grow Rich by co-authors Alan Rothman and Trudy Hemming. Look at http://www.enetworkandgrowrich.com.

For those on AOL, look under the keyword Network Marketing for my weekly Secrets of MLM column. For those interested in marketing opportunities, call us for bookings on our upcoming nationally syndicated radio show and listen to bizsoup.

This article provided by the InfoZone Archives at: http://www.MakingProfit.com


arothman@fea.net
http://www.enetworkandgrowrich.com
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 • Affiliate Marketing
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