Network Marketing and The Volunteer Army

An army is an organized group of persons, all focused on a common goal or objective. Most of the time we associate the word army, with military objectives. In peace time, a military army is comprised of volunteers. In times of war it incorporates draftees.

In network marketing, we are building an army of sorts. This army is comprised of a team of individuals working toward the objective of building a long term, substantial, residual income that will benefit them and their families for years to come.

Ideally, this Network Marketing army should be completely comprised of volunteers. In other words, people who start their business of their own free will. Unfortunately, this isn't always the case. Some "would be" sponsors will spend hours, even weeks trying to convince a prospect to join their opportunity. This may result in a new distributor and a commission for the sponsor, but what happens from there? Most of the time, distributors who have been pressured or oversold will do nothing or very little. Often, they will call their sponsor repeatedly, expressing serious doubts about themselves, their abilities and the opportunity. The sponsor has to resell this distributor every few days.

As good networkers, we should not be trying to draft distributors. Instead, we should be seeking distributors who will join of their own free will...volunteers. Network Marketing is not a war, it is a peacetime activity. Let's find volunteers, not draftees.

By Cathy Fothergill, copyright 2001

About the Author

Article by: Cathy Fothergill, Copyright 1998. More articles and resources for writers, webmasters and home business owners can be found at: connectionteam.com Need edification, information and motivation for yourself and your team? Subscribe to: You Plus Two! YouPlusTwo-subscribe@topica.com

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