Responsible Sponsoring
| Category: Networking(MLM) | Date: 2003-11-12 |
The turnover in network marketing is over 90%! Much of this is because the opportunity is too highly hyped in the beginning. People join thinking they don't have to work very hard and are going to millionaires within a couple weeks. You do a real disservice to your company, network, the prospect, and yourself when you hype your business. Instead, give a realistic picture of what they will have to do in order to be successful.
I also believe that turnover occurs because new distributors are left alone to figure out the rules to the game. If you are going to sponsor people, then you need to be responsible for their success. Now, don't get me wrong here. I'm not saying build their business for them, but rather provide for them the tools they will need in order to build a large network.
A responsible sponsor will do the following:
1. Make sure that all paperwork is completed correctly and in to the company promptly, so that product orders and distributor kits are delivered to the new recruit promptly.
2. If you have the finances available, purchase kits and training packages to provide to your new recruit. Have the new distributor write you a check covering the cost of these materials. This way you can start them instantly, rather then having to wait a week for the kit and training materials to arrive.
3. If you can't afford to have kits on hand, work with your upline leaders to create some inexpensive training handouts that you can give your new distributors. These should cover the basics of your program, but not go into great detail.
4. Set up a training session within 48 hours of the time a person signs up. In this session help them work on a prospect list (at least 100 names), their dreams and goals, and answer any questions they have about the products, company, or opportunity.
5. Contact your new team member every day for the first 30 days. Do not call and ask if they have sold anything or recruited anyone. Instead, call to see if they have questions or need your assistance.
6. Have them put together a Top 20 List out of their large list of prospects. Mail an information packet to each of them. Have the new distributor call each prospect and let them know that the information packet is on the way. They should say, "John, I have encountered what appears to be a tremendous financial opportunity. I can only offer it to four people, so I immediately thought of you. I can't explain it effectively over the phone, so I mailed you a 12-page newspaper called Money and Freedom. You should get it on (day), I'll give you a call on (2 days later) at (time), will that work for you?" If they ask for more information, say, "John, as I mentioned, I can't effectively explain this over the phone, so take a look at the information and then I'll answer questions."
7. Set up time slots to do 3-way (you, your distributor, and the prospect all on the phone at the same time) follow-up calls to the prospects. In the 3-way call, the new distributor initiates the call, introduces you (or another upline leader) and then let's you take over. Your job is to stimulate enough interest to either meet or want more information. Do not try to sell the whole deal over the phone. All you'll do is overwhelm the prospect, which will generate a NO.
8. Make yourself available for contacts at certain times during the day or evening. The more accessible you are, the better your distributor will feel about making new contacts.
9. Lead by example. Keep recruiting and every once in awhile reward hard workers by putting a new distributor in their downline. This will go a long way. Be active. Your downline will look to you and duplicate what you are doing. Telling them what to do is not enough. Particularly if you are telling to do things that you aren't doing. Constantly ask yourself, "would I be happy if everyone in my downline was just like me?"
10. Take personal responsibility for your new distributors. If they are putting in the effort, reward them by giving them your time. Provide them with the knowledge and tools necessary to succeed, then help them get their first few checks. Money is a real motivator. Once their in the money, they will probably take off on their own. This will leave you more time to work with some other new distributors. However, don't forget your leaders. Even though they are doing well, they still need the strokes.
Responsibly sponsoring will result in a loyal and active network. They will duplicate this attitude downline by becoming responsible sponsors themselves. This increased loyalty will reduce turnover dramatically and result in solid growth for your network.
About the Author
Rod Nichols has been involved in network marketing since 1979, as a successful distributor, consultant, trainer, and author. He has built large networks and full time incomes with several companies. Recently he was contracted to write a book on network marketing by Oasis Press. Successful Network Marketing for the 21st Century is now available in bookstores throughout the country. He has also published an 8-page recruiting booklet, Would You Like to Dig In My Goldmine and publishes a monthly newsletter titled NETWORKER.
rhinorod@milleniumteam.com
http://www.milleniumteam
I also believe that turnover occurs because new distributors are left alone to figure out the rules to the game. If you are going to sponsor people, then you need to be responsible for their success. Now, don't get me wrong here. I'm not saying build their business for them, but rather provide for them the tools they will need in order to build a large network.
A responsible sponsor will do the following:
1. Make sure that all paperwork is completed correctly and in to the company promptly, so that product orders and distributor kits are delivered to the new recruit promptly.
2. If you have the finances available, purchase kits and training packages to provide to your new recruit. Have the new distributor write you a check covering the cost of these materials. This way you can start them instantly, rather then having to wait a week for the kit and training materials to arrive.
3. If you can't afford to have kits on hand, work with your upline leaders to create some inexpensive training handouts that you can give your new distributors. These should cover the basics of your program, but not go into great detail.
4. Set up a training session within 48 hours of the time a person signs up. In this session help them work on a prospect list (at least 100 names), their dreams and goals, and answer any questions they have about the products, company, or opportunity.
5. Contact your new team member every day for the first 30 days. Do not call and ask if they have sold anything or recruited anyone. Instead, call to see if they have questions or need your assistance.
6. Have them put together a Top 20 List out of their large list of prospects. Mail an information packet to each of them. Have the new distributor call each prospect and let them know that the information packet is on the way. They should say, "John, I have encountered what appears to be a tremendous financial opportunity. I can only offer it to four people, so I immediately thought of you. I can't explain it effectively over the phone, so I mailed you a 12-page newspaper called Money and Freedom. You should get it on (day), I'll give you a call on (2 days later) at (time), will that work for you?" If they ask for more information, say, "John, as I mentioned, I can't effectively explain this over the phone, so take a look at the information and then I'll answer questions."
7. Set up time slots to do 3-way (you, your distributor, and the prospect all on the phone at the same time) follow-up calls to the prospects. In the 3-way call, the new distributor initiates the call, introduces you (or another upline leader) and then let's you take over. Your job is to stimulate enough interest to either meet or want more information. Do not try to sell the whole deal over the phone. All you'll do is overwhelm the prospect, which will generate a NO.
8. Make yourself available for contacts at certain times during the day or evening. The more accessible you are, the better your distributor will feel about making new contacts.
9. Lead by example. Keep recruiting and every once in awhile reward hard workers by putting a new distributor in their downline. This will go a long way. Be active. Your downline will look to you and duplicate what you are doing. Telling them what to do is not enough. Particularly if you are telling to do things that you aren't doing. Constantly ask yourself, "would I be happy if everyone in my downline was just like me?"
10. Take personal responsibility for your new distributors. If they are putting in the effort, reward them by giving them your time. Provide them with the knowledge and tools necessary to succeed, then help them get their first few checks. Money is a real motivator. Once their in the money, they will probably take off on their own. This will leave you more time to work with some other new distributors. However, don't forget your leaders. Even though they are doing well, they still need the strokes.
Responsibly sponsoring will result in a loyal and active network. They will duplicate this attitude downline by becoming responsible sponsors themselves. This increased loyalty will reduce turnover dramatically and result in solid growth for your network.
About the Author
Rod Nichols has been involved in network marketing since 1979, as a successful distributor, consultant, trainer, and author. He has built large networks and full time incomes with several companies. Recently he was contracted to write a book on network marketing by Oasis Press. Successful Network Marketing for the 21st Century is now available in bookstores throughout the country. He has also published an 8-page recruiting booklet, Would You Like to Dig In My Goldmine and publishes a monthly newsletter titled NETWORKER.
rhinorod@milleniumteam.com
http://www.milleniumteam
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