Sponsoring vs. Recruiting

There has been a lot of talk lately about the difference between "sponsoring" and "recruiting" in Network Marketing. Some have even gone so far as to say that if we describe what we do as "recruiting" we are somehow "lesser" networkers.

Let's examine the definitions of these words. According to Webster's Dictionary, the word recruit means, "to supply with new soldiers or to obtain new members". The word sponsor means, "to be responsible for". As I see it, the two terms do not oppose one another.

Both actions are part of the network marketing equation. Those who are truly working, constantly seek to "obtain new members" for the team. By extension, the really good networkers then become "responsible" for training and assisting these new team members. So, are we recruiting or sponsoring? The answer is, both!

Many get into trouble when they leave out the sponsoring portion of the equation. Remembering that we are responsible to train, teach and help our new recruits will ensure that we build strong teams.

Let's not get caught up in arguments over terminology. Let's just remember that the two acts must function together. We must "sponsor" everyone we "recruit". In doing so, we'll see success.

Cathy Fothergill, copyright 2001

About the Author

Article by: Cathy Fothergill, Copyright 1998. More articles and resources for writers, webmasters and home business owners can be found at: connectionteam.com Need edification, information and motivation for yourself and your team? Subscribe to: You Plus Two! YouPlusTwo-subscribe@topica.com

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