Tying It All Together

Assume that you’ve been writing a series of follow-up letters to encourage people to join your network marketing company. Each letter that you send is a new invitation to the prospect to start their own business, and to join you in a life-enriching experience. Despite the fact that each letter deals with some repetition of ideas discussed in previous letters each letter is designed to strike "different cords" in each person and to cause different personalities to take action.

Hopefully in previous letters you’ve answered a vast number of questions that could be brought up by a prospective dealer. You’re wondering why they haven’t yet joined you and your wonderful network marketing opportunity. Remind them in this last letter of the great opportunity that they are missing out on if they don’t join.

You may want to once again mention key points specific to the company as reminders of what the prospect will miss out on if they don't join. Also, you may want to add a possible statement in question form such as: "If you don't build your own business do you have a better way to insure your financial stability?" Ask the prospect if he or she has some doubts about getting involved and ask for some answers to some true or false statements. These statements could be as follows:

1) I have doubts as to the legality of network marketing,

2) I don't feel I could be successful in a business of my own,

3) I am not willing to make a committed effort towards my financial security,

4) I like communicating with people (If so why aren't you in this business?),

5) I don't want to save money on the type of products that I use everyday, and

6) I'm satisfied with supermarkets that don't pay me a commission when I refer new customers to them.

Two of the examples that I just presented were written to fit the needs of the specific network marketing company I represented at that time. You may and should tailor your true and false statements to fit the specifics of your specific network marketing opportunity. Ask that the prospect send you the results of answering these true and false statements, after they have answered each question.

The last paragraph of this letter is the good-bye section of the letter. I send mine with a statement such as: "This is the last correspondence that you will receive from me unless I hear from you." I then continue with wording to the effect that the prospects may have questions that they feel I have not answered, and that if so they should contact me and I will either answer their quest-ions then, or write or call them (whichever they desire). I then thank the prospect for their time in reading these letters and answering my questions and then of course like with all the letters, sign it.

Remember, that follow-up is important but that there is a time to let go of all prospects and remember the statement, 'Some will, some won’t, so what, NEXT.'

About the Author

Keith P. Stieneke has over 21 years experience in the fields of psychology, self-publishing, writing and network marketing . His websites include the business site which houses these articles opportunityassistance.com and the motivational literary site http://www.inthespiritofthebuffalo.com

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