How To Write A Newsletter To Make Your Downline Grow
| Category: Newsletters/Newsgroups | Date: 2002-08-26 |
What is the most important thing you can do in your network marketing career? The answer to that is to communicate. This is true in sponsoring of course but is even more important after your organization has started to develop. The reason is that you've already put work into sponsoring the people in your organization and you should not ignore these people. They pretty much expect to hear from you, especially if they look to you for help in learning how to make their downline grow!!!
That is the reason for this report. Once you have a downline you want the people you've sponsored to stay with you and for them to be able to grow their own individual organizations which in turn builds your organization. A newsletter is a means of communication that you should use to pass on helpful information to your sales organization. It is an informal piece of correspondence that goes to all or specific members of a marketing organization for the purposes of training and letting people know about new products or promotions. All of this contributes to an adequate or good newsletter. Beyond this there is what I consider a GREAT newsletter. By a great newsletter I am talking about one that will not only provide information to your downline but will cause your organization to virtually explode with growth. That is what this report is about.
I want to make one thing clear before going any further. That is that you should make it clear that not everybody in your organization is going to want to write a newsletter for their organization and definitely do not try to force the issue for them to do so. Many people do not have the time to put together a newsletter. If you or a member of your upline puts out a GREAT newsletter then it is probably in the best interest of your downline member not to put out one him or herself. Sometimes an overload of information causes a downline member to become discouraged, as there is too much information for them to assimilate.
If you are going to create a newsletter here is the minimum it should contain:
1) A greeting statement (if you are sending the newsletter via email, then it should also offer a way for the reader to unsubscribe),
2) Any new product or developments at the company,
3) A training article about sponsoring. There are several writers who will allow you to reprint their articles as long as you give the writer credit,
4) Possibly an article about a particular product and something spectacular about it!!!
5) Recognition of people who have excelled in sponsoring or sales. This can be a list of all person's in your downline who have made a certain qualification level in either sponsoring or sales.
You can type your newsletter, use a word processor or word processing program or you can use a graphic design program to make it look really special.
Let’s expand on the basics. In a GREAT newsletter the greeting statement should be at least a short paragraph in size. No less than four sentences. The greeting should be upbeat and positive. It's easy to get discouraged if you see your upline being discouraged or if your downline sees you as being discouraged!!! Don't be so enthusiastic that you don't seem real, but express some real feeling of positive reinforcement to your downline.
In a GREAT newsletter make each part a section unto itself. In other words make the section about any new product development an article in itself with its title in bold lettering. Do the same with any positive developments at the company headquarters. Do the same with any training article and if need be point out specifics as to how the information can be applied with your particular company or with a specific method of sponsoring.
Many methods of sponsoring are set up to do in person. Can you adapt these to use by phone or mail? If so explain in another article in the same newsletter how these methods can be used with alternative sponsoring techniques!!! In addition a GREAT newsletter should have suggestions on ways to support or to train new and existing downline members. Leave your choices up to your imagination, and open to suggestion from your downline members.
Spotlighting a product with more than one use and telling why it is competitive with other products of the same sort is a feature that can help grow the sales in your downline. If the spotlight on the product is impressive several people in your downline who may not have tried that particular product may now do so.
In addition to listing people in your downline who have excelled in sales and sponsoring choose one of them and spotlight an article about them and how they became or are becoming successful. This person might be first interviewed (and asked for approval) of their particular marketing, sponsoring and training methods.
I have given you tips on how to turn a good newsletter into an even better one, but to make the newsletter the GREAT newsletter that it can be so it both helps you attain and maintain downline growth, here is my final formula!!! It consists of two things. One is to use a graphic design program and a laser printer for your computer and to typeset the newsletter using artwork and photographs when appropriate and available. You can do this as several 11"x17" pages folded down to make an 8 1/2"x11" newsletter or you can do your newsletter itself as a tabloid (although you must do a minimum printing of 1,000). The rest of the formula is this. Indicate in your newsletter that extra copies of your newsletter are available for a small shipping and handling charge (and also charge for printing-no more than your cost) in order to be used as a promotional piece for sponsoring new distributors!!!
If you are doing all of your network marketing activities via the Internet then you could possibly publish a newsletter online as a website. Then members of your downline can easily refer people to the website.
In doing all of these things you make an appropriate follow-up piece for your downline members to use to show that a newsletter is available not only offering news, but also as support in the form of training, sponsoring, and recognition as well as being available itself as a recruiting piece. I wish you all the best in supporting your organization and watching it grow.
About the Author
Keith P. Stieneke has over 21 years experience in the fields of psychology, self-publishing, writing and network marketing . His websites include the business site which houses these articles opportunityassistance.com and the motivational literary site http://www.inthespiritofthebuffalo.com
© 2002 Opportunity Assistance
webmaster@opportunityassistance.com
http://www.opportunityassistance.com
That is the reason for this report. Once you have a downline you want the people you've sponsored to stay with you and for them to be able to grow their own individual organizations which in turn builds your organization. A newsletter is a means of communication that you should use to pass on helpful information to your sales organization. It is an informal piece of correspondence that goes to all or specific members of a marketing organization for the purposes of training and letting people know about new products or promotions. All of this contributes to an adequate or good newsletter. Beyond this there is what I consider a GREAT newsletter. By a great newsletter I am talking about one that will not only provide information to your downline but will cause your organization to virtually explode with growth. That is what this report is about.
I want to make one thing clear before going any further. That is that you should make it clear that not everybody in your organization is going to want to write a newsletter for their organization and definitely do not try to force the issue for them to do so. Many people do not have the time to put together a newsletter. If you or a member of your upline puts out a GREAT newsletter then it is probably in the best interest of your downline member not to put out one him or herself. Sometimes an overload of information causes a downline member to become discouraged, as there is too much information for them to assimilate.
If you are going to create a newsletter here is the minimum it should contain:
1) A greeting statement (if you are sending the newsletter via email, then it should also offer a way for the reader to unsubscribe),
2) Any new product or developments at the company,
3) A training article about sponsoring. There are several writers who will allow you to reprint their articles as long as you give the writer credit,
4) Possibly an article about a particular product and something spectacular about it!!!
5) Recognition of people who have excelled in sponsoring or sales. This can be a list of all person's in your downline who have made a certain qualification level in either sponsoring or sales.
You can type your newsletter, use a word processor or word processing program or you can use a graphic design program to make it look really special.
Let’s expand on the basics. In a GREAT newsletter the greeting statement should be at least a short paragraph in size. No less than four sentences. The greeting should be upbeat and positive. It's easy to get discouraged if you see your upline being discouraged or if your downline sees you as being discouraged!!! Don't be so enthusiastic that you don't seem real, but express some real feeling of positive reinforcement to your downline.
In a GREAT newsletter make each part a section unto itself. In other words make the section about any new product development an article in itself with its title in bold lettering. Do the same with any positive developments at the company headquarters. Do the same with any training article and if need be point out specifics as to how the information can be applied with your particular company or with a specific method of sponsoring.
Many methods of sponsoring are set up to do in person. Can you adapt these to use by phone or mail? If so explain in another article in the same newsletter how these methods can be used with alternative sponsoring techniques!!! In addition a GREAT newsletter should have suggestions on ways to support or to train new and existing downline members. Leave your choices up to your imagination, and open to suggestion from your downline members.
Spotlighting a product with more than one use and telling why it is competitive with other products of the same sort is a feature that can help grow the sales in your downline. If the spotlight on the product is impressive several people in your downline who may not have tried that particular product may now do so.
In addition to listing people in your downline who have excelled in sales and sponsoring choose one of them and spotlight an article about them and how they became or are becoming successful. This person might be first interviewed (and asked for approval) of their particular marketing, sponsoring and training methods.
I have given you tips on how to turn a good newsletter into an even better one, but to make the newsletter the GREAT newsletter that it can be so it both helps you attain and maintain downline growth, here is my final formula!!! It consists of two things. One is to use a graphic design program and a laser printer for your computer and to typeset the newsletter using artwork and photographs when appropriate and available. You can do this as several 11"x17" pages folded down to make an 8 1/2"x11" newsletter or you can do your newsletter itself as a tabloid (although you must do a minimum printing of 1,000). The rest of the formula is this. Indicate in your newsletter that extra copies of your newsletter are available for a small shipping and handling charge (and also charge for printing-no more than your cost) in order to be used as a promotional piece for sponsoring new distributors!!!
If you are doing all of your network marketing activities via the Internet then you could possibly publish a newsletter online as a website. Then members of your downline can easily refer people to the website.
In doing all of these things you make an appropriate follow-up piece for your downline members to use to show that a newsletter is available not only offering news, but also as support in the form of training, sponsoring, and recognition as well as being available itself as a recruiting piece. I wish you all the best in supporting your organization and watching it grow.
About the Author
Keith P. Stieneke has over 21 years experience in the fields of psychology, self-publishing, writing and network marketing . His websites include the business site which houses these articles opportunityassistance.com and the motivational literary site http://www.inthespiritofthebuffalo.com
© 2002 Opportunity Assistance
webmaster@opportunityassistance.com
http://www.opportunityassistance.com
Copyright © 2005-2006 Powered by Custom PHP Programming