Online Advertising Part II
| Category: Newsletters/Newsgroups | Date: 2003-04-14 |
If you want to have more chance to get into Yahoo, you could consider paying for Business Express service. Yahoo's first price for that was $199 and now is $299. This doesn't mean that your listing will be included in Yahoo. It only means that your listing will be reviewed within 7 days. After that, if your listing doesn't meet standards to be included they will tell you why. You should also know that this is a non-refundable payment.
Another good option if you plan to invest money in promoting your newsletter is to advertise in some popular ezines that are aimed to similar audience like yours. Statistics show that ezine advertising has much better click-thru ratio than a traditional banner advertising. Also, ezine advertising is much cheaper than a banner advertising.
How much will you have to pay depends on several factors. First the subscribednumber of people who are subscribed to the list. Then, another important factor is where would you like your ad to be placed. Your ad can be in top sponsor position, it can be in the middle of two texts, you can ask that you get an exclusive sponsorship so it means that your ad will be the only one in the newsletter and the most expensive are solo ads which means that a publisher will send to his or her subscribers a message with only your ad.
Very important factor is about what is certain newsletter and how specific it is. For example, if you would want to promote your web programming services and you decide to advertise in some popular Internet newsletter, you will pay more to advertise in the newsletter that is completely devoted to web programming than in a newsletter which beside web programming is also devoted to web design, Internet marketing and e-publishing.
Usual costs for advertising in ezines range between $20-$30 per 1000 subscribers. Several years ago, usual costs for advertising on web sites with banners was around $60 per 1000 visitors. Then click thru ratio was around 5-7%. Today, you can buy 1000 banner impressions for as low as $3. More important is that usual click thru ratio in email newsletters is 5-10% which means that 5-15 from 100 people will click on your ad. In banner advertising it is usual 0.2-0.4% or even less. How many people will click on your link depends on newsletter quality, audience, ad message, what do you offer...
My opinion is that banner advertising is a better solution only for branding your product or company which means that people get a image about your business. If you have a good budget for advertising, then you should consider both email and banner advertising.
You can also advertise offline. You can print your web site name on your T-shirts, caps, pens, cars, someone even put their web site address on a bumper sticker. You can advertise using traditional advertising for example on radio and TV, but as you know it is not cheap.
About the Author
Dejan Bizinger is a Contributing Editor for SKYLIST, Inc. SKYLIST is a permission-based email delivery and list management services company. SKYLIST solutions assist businesses to seamlessly deliver, track, and report the results of email communications. For more information visit: skylist.net
debizi@yahoo.com
http://www.skylist.net
Another good option if you plan to invest money in promoting your newsletter is to advertise in some popular ezines that are aimed to similar audience like yours. Statistics show that ezine advertising has much better click-thru ratio than a traditional banner advertising. Also, ezine advertising is much cheaper than a banner advertising.
How much will you have to pay depends on several factors. First the subscribednumber of people who are subscribed to the list. Then, another important factor is where would you like your ad to be placed. Your ad can be in top sponsor position, it can be in the middle of two texts, you can ask that you get an exclusive sponsorship so it means that your ad will be the only one in the newsletter and the most expensive are solo ads which means that a publisher will send to his or her subscribers a message with only your ad.
Very important factor is about what is certain newsletter and how specific it is. For example, if you would want to promote your web programming services and you decide to advertise in some popular Internet newsletter, you will pay more to advertise in the newsletter that is completely devoted to web programming than in a newsletter which beside web programming is also devoted to web design, Internet marketing and e-publishing.
Usual costs for advertising in ezines range between $20-$30 per 1000 subscribers. Several years ago, usual costs for advertising on web sites with banners was around $60 per 1000 visitors. Then click thru ratio was around 5-7%. Today, you can buy 1000 banner impressions for as low as $3. More important is that usual click thru ratio in email newsletters is 5-10% which means that 5-15 from 100 people will click on your ad. In banner advertising it is usual 0.2-0.4% or even less. How many people will click on your link depends on newsletter quality, audience, ad message, what do you offer...
My opinion is that banner advertising is a better solution only for branding your product or company which means that people get a image about your business. If you have a good budget for advertising, then you should consider both email and banner advertising.
You can also advertise offline. You can print your web site name on your T-shirts, caps, pens, cars, someone even put their web site address on a bumper sticker. You can advertise using traditional advertising for example on radio and TV, but as you know it is not cheap.
About the Author
Dejan Bizinger is a Contributing Editor for SKYLIST, Inc. SKYLIST is a permission-based email delivery and list management services company. SKYLIST solutions assist businesses to seamlessly deliver, track, and report the results of email communications. For more information visit: skylist.net
debizi@yahoo.com
http://www.skylist.net
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