Place Your Ads in EZines and Newsletters

Now you should have some ideas on what works and what does not work. Take the descriptions and titles from your pay-per-click-search-engine campaign and place them as classified ads in Newsletters and Ezines that are relevant for your industry and your target audience.

Why should you do that? Because it will get you targeted traffic. People that receive the newsletters do so, because they are interested in the information. If somebody is for example interested in cars, he will subscribe to a Newsletter about cars.

If you now happen to sell something related to cars, your ad will be seen by people who are already interested in the subject. Makes sense that a high percentage will respond to your ads and buy your products.

Now, here is how you get this rolling:

First you start ads in 10 ezines. A very good resource is the EzineDirectory. They have a good investigated data base of Ezines:

EzineDirectory http://www.foxcities.com/directory .

You select 10 Ezines that fit into your target audience and place your ads and make sure that you track the results (Adtrackz http://www.web-promotion.net/goto/adtrackz.html ).

After the campaigns finished, you carefully select which Ezines work for you. You will now continue to post ads there. Then you replace the three worst performing Ezines with new ezines.

You keep on doing this until you have distilled a good working Ezine list.

If you get a good response, consider moving your ad to a more prominent sponsor (stand-alone) position. The top slot pulls best, but that also means you might be able to get a bargain on middle to bottom positioning.

Very good results are achieved if you place Solo-Mailings. In this case the publisher sends out your Ad to the entire subscriber base.

This works just dandy for me but it depends on your products whether this will work for you or not.

If you are buying more than a single insertion (most people need to see ad an several times before responding), don't be afraid to negotiate the price. Most publishers will gladly give you a volume discount.

With your ads you should only try to direct the visitor to your web site or to your autoresponder. When the visitor then goes to your web site, try to educate him or her. Give them lots of information, before you finally offer your product or service.

The next part of the course will give you an idea how you reallyget your site flying. So watch out for your next installment of the Marketing Course.

Interested in joining a great team that is already using these principles and makinf money? Look for yourself at the HomeBusinessNetwork Team. To get an interview, go to http://homebusiness.to/quailoaks , watch the presentation, fill out the interview form and you will be contacted within a week for a personal interview. What have you got to lose but the lifestyle you are currently in, it costs NOTHING, zilch, nadda, zero!

We look forward to helping as many people as we can handle in a given month. We have room for another 10 interviews this week.

Good Luck to you and your future!

About the Author

Debi Hambo, EA, CFP, is the editor & business owner of Quail Oaks Enterprises. She has 25 years experience as a small business consultant. She can be reached at 254.386.5766

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