Why Should You Start Your Own Newsletter?

If you are reading this, I am assuming that you have a product or service you are marketing on the Internet. What avenues have you used to market your product or service? Free classified sites, linking your URL to every site you come in contact with, FFAs (free-for-all sites), banner exchanges, attempting to get the best search engine ratings, bulk mailings? Have any of these attempts really brought you the traffic you desire? Maybe youve advertised in other newsletters and gotten somewhat of a better response, but this can be more expensive than the other techniques if you advertise in very many newsletters.

All of the above techniques either take a lot of time or can get you in trouble with your ISP. Submitting ads to various newsletters is one of the best ways to advertise effectively and without risk if you are advertising in a newsletter that is opt-in and you have done your homework and target the lists you advertise in. But why not start your own newsletter?

What would I put in my newsletter, you ask?

Im sure you know something about your product or service that you are providing. If you dont, well...maybe you should find something else to promote. If you have a craft site, your newsletter could contain information about where to purchase supplies at wholesale cost, information about message boards where crafters can share ideas, maybe a "recipe" for putting together a certain piece of craft item.

If you are in the service business, you can offer tips pertaining to the service you provide. When I had my sewing business, I would run into certain altering problems with customers. I put an article in the local newspaper once a month addressing certain tips to educate my customers about how to purchase clothing, the advantages of custom clothing, etc. This helped immensely and many times a customer would say they remembered my article when they were purchasing clothing and followed my advice. You can do this with any type of service you provide.

Even if you are in MLM you can have your own newsletter. Feature one aspect of the product you provide, or information about effective marketing. Send newsletters to your downlines and keep in touch with them. Inform them of the advantages of the products you provide.

OK - You have me convinced I need to start my own newsletter.

How do I get started?

Your newsletter doesnt have to be long and drawn out. Y

You dont even really have to write your own articles if you dont want to. Depending on the information your newsletter will contain, there are many places where you can use articles that others have written. Most of the time there is stipulation that for using the article it must have their contact information intact, which is only fair.

I would suggest first subscribing to newsletters pertaining to your field of expertise and look at the articles in them. You can write to the authors for permission to use their articles if you find some you would like to use. At the Internet Marketing Resource Center at http://www.i-m-r-c.com/info.htm you will find some places that offer articles for use in newsletters. Find newsletters that pertain to what you are doing and subscribe to them to get an idea of what your market might be looking for in a newsletter.

How do I get subscribers to my newsletter?

First, promote your newsletter on your web site. Have a spot for visitors to subscribe. If you have been collecting the E-mail addresses of visitors, send them an E-mail message telling them about your new newsletter and offer a subscription to them.

Write up a press release in various lengths ranging from one or two lines to a full page. Submit your newsletter to every site that accepts ezine listings. For a list of places to submit your press release visit

http://i-m-r-c/resources/prs.htm There you will find links to various sites that allow you to list your ezine.

Marty Foley has a really good article about how to quickly build your subscriber list. You can access it by going to http://profitinfo.com/ezine-pr.htm. Dont forget to write to other ezines pertaining to your area of expertise and offer to exchange ads and articles.

How do I handle the mailing of my newsletter?

You can mail your newsletter yourself if you have a good E-mail program. Build a group list of your subscribers in your E-mail program. Mail your newsletter to yourself with your subscribers in the BCC section of the message. If you use BCC instead of CC your subscribers address will be hidden from the other subscribers.

About the Author

Pam Jones is the publisher of PIP News and PIP Quick Tips. She specializes in offering informative information and services that will keep you on the right track with your online marketing to help you explode your online profits. Visit the Internet Marketing Resource Center at http://www.i-m-r-c.com or find out about services available at http://www.profitpowerpromo.com


pam@profitpowerpromo.com
http://www.i-m-r-c.com