To Charge-Or Not To Charge

An ezine came in a while back, and someone had complained about a particular ezine (doesn't matter which one). The publisher of the ezine in question had recently stated that they would no longer be giving FREE ads; we would now have to start paying for them.

The complainer said something to this effect, "These ezine publishers just sucker us in with free ads, until they get lots of subscribers, then they want to start charging us for the ads."

The above is not an exact quote, but you get the meaning!

Well, stop and think about it. Most of us on the Internet ARE on the Internet to MAKE MONEY! (Mind, I said MOST). Pure and simple. And that includes Ezine Publishers. And why not? They don't put their hearts and souls, and MANY hours of sweat, into putting out an ezine purely so WE can have our ads published for FREE! Do they?

What are those free ads all of us have been receiving all these many months? BONUSES! You've been given bonuses before, haven't you? Maybe a free ebook for joining, or some free software for "taking a look", or maybe even a gift certificate for something.

But the problem with those kinds of bonuses is that they are just "one-shots". You only get it one time.

Now, how many ezines do you subscribe to that give you free ads? Ten? Twenty? Or maybe even Thirty? That's a lot of ads; and ALL FOR FREE! A lot of bonuses. Count your lucky stars that there are publishers out there who are working their tails off, so many of us can survive using their free ads.

So maybe some do get a good subscriber list, and start charging for ads; What Do You Think They've Been Working For all this time? Striving to perhaps make a living on the Internet, just like the rest of us are!

Think about it!

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