AD SWAPPING IS A GREAT FREE PROMOTIONAL TOOL

Ezine ad swapping is probably one of the best ways to get free advertising. It's so easy and is a perfect way to use up excess ad space in your ezine.

No matter what type of ezine you publish, there is a swap for you. In fact, similar ezines really don't need to stick together in ad swaps, although it helps. But if you put out an ezine on cats why not swap with a marketing ezine? Business people and marketers love cats, too and they will subscribe to the cat ezine if it strikes their fancy.

The same with cat lovers. They own businesses and could use new and clever marketing techniques from the marketing ezines. It is a way to reach a new market.

We have swapped many times with a "child care/family" ezine and the results have been amazing. We have sent them many subscribers from our marketing ezine and they have sent us many subscribers who are interested in marketing their own businesses.

A lot of people don't always swap ads promoting their ezines. We own an on-line printing and promotional items company and we at times place ads for our products when we swap ads. We will run whatever ads the other ezine sends us, whether it is for their own ezine to get more subscriptions, or whether the editor of that particular ezine would like to swap ads promoting his or her affiliate programs. And in turn, they run ads for us promoting our promotional products.

All-in-all, we are swapping and taking advantage of excess ad space that is just being wasted if not used. Most ezines do not sell all of their ad space and this is a great way to take full advantage of that. Once the ezine is published, that space is gone for good. So why not fill it up with something that will benefit you and others?

It's fun, easy and why not swap some ads now? To get more information on Ad Swapping or to join various lists, please visit:
http://groups.yahoo.com/group/swap-o-rama
http://groups.yahoo.com/group/LB-Ad_Swaps
http://groups.yahoo.com/group/AdSwappingbyDyan
http://groups.yahoo.com/group/ad-swap/
http://groups.yahoo.com/group/ezineswap
http://www.topica.com/lists/swap/prefs/info.html
http://www.topica.com/lists/publishers_swap_meet/prefs/info.html

It's worth a try, what have you got to lose? You'll have all to gain!

About the Author

Tom Falco is editor of XpectMore.com Marketing eZine you can subscribe by visiting: XpectMore.com or ezine@xpectmore.com?subject=subscribe Tom also is Quiz Master of "American Pop Culture Trivia" Visit: http://www.xpectmore.com/pop.htm

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