Chain of Success

Internet marketing is a business with a lot of effective ways of advertising and promoting. There is ezine publishing, ad swapping, free classifieds, email sig file, article writing, search engines and more. Some ways are, of course, more effective than others.

One of my favorites has been said by some not to be effective. The reason for this is that it takes people away from your site. I do not believe this. Although it does direct people away from your site for a time, if you have an effective website with good content, I guarantee these people will come back for more information.

The promotion I am talking about is exchanging links. I consider this to be a very effective way of advertising your website and at the same time providing your visitors with resources and information. That is one of the purposes of your website, right?

When I see a url in an ezine or email that looks like it might be complimentary to mine, I go check it out. If I like the site and find it to be a useful resource and not just a duplicate sales site, then I will email the webmaster for a link exchange. Check to see if they have a link page or resource section that would be appropriate for your link. You can also do a search for websites complimentary to your own. Check each site out thoroughly before you email the webmaster.

The email to the webmaster would go something like this:

******

Hello Webmaster, ( I would use their name which you should find on their site)

I have just visited your site and found it very interesting. I would be interested in doing a link exchange with you. I think it would be beneficial to both of us.

I have a business resource site called Web Success Central, with links, ebooks, articles and other resources for online businesses.

Please have a look at my site:
http://www.websuccesscentral.com and let me know if you are interested.

Thank you for your time and consideration.

Terri Seymour
be sure to include a good sig file

*******

An email like this is usually very effective because you contact him in a professional manner and invite him to have a look at your site.

There are also discussion lists you can join for people looking to swap links. Here are some to subscribe to:

0ne4All-LinkExchange-subscribe@egroups.com
LinkTogether-subscribe@egroups.com
The_Swap_Shop-subscribe@egroups.com
AdExchange-subscribe@topica.com
LinkSwapsforYou-subscribe@egroups.com (brand new)
http://www.swap-resources.com/

For more information on link exchanging visit these sites:

http://members.nbci.com/rlinks/html/steps.html
http://members.tripod.com/~brolling/reciproc.html
http://www.tobewealthy.com/links/recip.htm
http://www.eliteaffiliates.com/reciprocal_links.htm

When you are choosing sites to link to, pick sites that are well-built and designed. Do not pick duplicate sales sites, or sites that are offensive in any way. You want to maintain your good name and business reputation.

I believe link swapping is beneficial to us all because by going link to link we can build one big Chain Of Success!

About the Author

(c)2000 Terri Seymour is the Publisher of Web Success Ezine, a free ezine designed to help people enhance their business success. To subscribe: web-success-subscribe@egroups.com You can find more information and resources:see details below


ter02@newnorth.net
http://www.websuccesscentral.com