Marketing: Massive Effort=Massive Results

There are two ways to create massive marketing results:

· Massive sweat investment.
· Massive money investment.

You have to decide which resource you have more of, sweat or money. If you have more sweat, your marketing plan should consist of:

· physically hanging up a lot of signs promoting your business and/or products.
· physically hanging up a lot of "pull tabs" with your contact information.
· physically placing flyers on vehicles.
· physically placing "drop boxes" in appropriate locations.
· physically handing out flyers wherever you go.

If you have more money, your marketing plan should consist of:

· buying email leads from reliable, proven sources and working those leads.
· buying classified advertising space in appropriate newspapers.
· paying hired help to hang the signs, the pull tabs, place the flyers and drop boxes, and hand out flyers, as described above.

The massive part comes in the quantity and intensity you apply to these two methods.

About the Author

Article penned by Mary Wilkey, publisher of 'elf Expressions Ezine: elfexpressionsezine.com To subscribe, email subscribe@elfexpressionsezine.com

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