"One Step" To Failure

After all of my years of teaching "new" marketers on the correct way to advertise their product, service, or information, I find that many individuals are still performing-- The "One Step" To Failure.

You must understand that in order to create effective advertising you must follow time tested guidelines.

When you create your ad NEVER try and sell your product, service or information directly from your ad.

So many times I see and receive email messages that read something like this:

EXAMPLE--

Discover Your Road To Web Wealth! Are new E-Book "Internet Wealth" Shows You Exactly How To Become An Online Success. Everything You Need Is Here. $39.95 Order Today! http://onesteptofailure.ad

This is called the "One-Step" method of advertising.

This almost always FAILS!

Do not think that you can sell anything from a 3-5 line ad.

We must use a method that gets the prospects attention and creates an immediate call to action.

Lets take are example and use the "Two-Step" method of advertising:

EXAMPLE--

Discover Your Road To Web Wealth! New E-Book "Internet Wealth" Tells All. Become An Online Success. Visit Today.
http://twosteptosuccess.ad

Now we have created excitement and a call to action.

The prospect can visit our site and find the proper information that will close the sale.

Always remember your ad should do only ONE THING:

Excite your prospect enough to visit your site or ask for more information.

Wishing You The Very Best
Gary Baker

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