Targetting The Hispanic Sector

A study by Felipe Korzenny (Quirks Marketing Research Review) has shown that spanish language advertising is much more effective than english language advertising in reaching hispanics. spanish language ads are not only more effective in communicating the main message intended by the advertiser, but they are more credible as well.

This is not only a theory, but has been proven personally. When submitting my web pages using multi-submitters, I have found a 100% increase in the number of hits received when the ad was placed in spanish. It is logical..... When a spanish speaker is browsing through dozens of links on a page, his attention is immediately captured by spanish text. Coupling spanish advertising with spanish web pages will further increase your effectiveness. High quality pages with spanish information will make your page stand out among many...

The question is ... How can english speakers enter this niche market which is often forgotten? I have found the solution in an eGroup called SpanishAd. The owner of this group provides members with FREE spanish advertising for affiliate programs. Members receive one email every week with details (in english) of a specific affiliate program, and spanish advertising for the program in question. Members can then use this advertising to promote their programs to this specific sector. Members also can request a FREE translation service to enable them to publish their web pages in Spanish...

May not be of interest to all but some may want to come with me into this sector. Since I cannot compete on the high seas of internet marketing, I have simply set my sales (sails) to the calmer waters where there is less competition and many possibilities...

To join simply email SpanishAd-subscribe@egroups.com

About the Author

Andrew Ussher
To contact see details below.
Routes2Riches


ussher-a@softhome.net
http://gane.20m.com