Tell-A-Friend Marketing

One of the most successful forms of advertising with offline businesses is word-of-mouth advertising. As the good word spreads so do the sales increase for that business. There are no direct costs involved in word-of-mouth advertising.

How do you do the same thing online? By using tell-a-friend marketing.

You can place a Tell-A-Friend button at the bottom of your website. When a visitor clicks on this button a small form pops up. The visitor then enters the name and email address of their friend, as well as a short note. When they send the message the information from that website is sent with it.

Tell-A-Friend marketing is especially successful for relaying information to genuine target markets. In other words, when someone logs onto a website they may not be interested in the offer, but they may know someone who would be.

Marketing-Seek (www.marketing-seek.com), a popular article directory site, uses Tell-A-Friend marketing to allow visitors to send a copy of an article to someone they know who may be interested in reading it. This handy button is at the bottom of every article that is posted in this directory.

Even if you decide not to be as elaborate as using a special button and form, you can always place a note at the bottom of your website that says something like "Tell A Friend About ...". You can put this in another color to make it stand out more.

Sharing valuable information with friends is a good way to promote online businesses as well as keeping up with your friendships.

By Polly Hummingbird
Copyright 2002 Humming Enterprises
All rights reserved.

About the author

Polly Hummingbird writes and sells printable ebooks.
* Amazing Bestseller
* Super Business
Website: humming.biz.s5.com/home.html
Email: polly@humming.biz.s5.com

whisper@kawartha.com
http://humming.biz.s5.com/home.html