The Secret To Successful Article Promotion
| Category: Online Promotion | Date: 2002-09-23 |
I wish I could count how many times Ive been asked the question, "Why arent my articles pulling?" You created what you see as a masterpiece, but the response just wasnt what you expected. Never fear! There are some common - but easily overcome - mistakes that many writers make. Lets look at these problems, and their solutions.
Catch Their Attention
Do you know that most publishers receive dozens and dozens of articles every single day? How do most of them choose one or two from the pile? They start with the title. Almost every publisher Ive talked with says they skim down the list of submissions looking for a title that grabs their attention. If your article doesnt stand out in the crowd, youll most likely be overlooked.
Stay Within the Boundaries
Ezine publishers and Web masters have a limited amount of space to dedicate to articles. This is why they look for pieces that are (generally) between 500 - 750 words long. Those articles that far exceed 750 words are likely to be rejected. It could be that your article makes some excellent points, but if youve gone into the 850-1000 word range, chances are youll never get any "ink."
Stay Focused
Many articles simply try to cover too much. They start with a title about creating a killer Web site, move onto how PhotoShop uses layers to build graphics and end up with an inside look at hosting. Pick one, specific topic and stick to it.
Be Fresh
There are certain subjects that have just been "done to death." Here is a sampling: How To Drive Free Traffic To Your Web Site, What To Look For In A Web Host, The Top 10 Web Design Mistakes. Be original. If you must write on one of these topics that you
see almost everywhere, take a new approach.
Singularity
Write to one person. In order to make a connection with the reader, you have to be personal. If you were talking to someone on the telephone, you wouldnt likely say, "Everyone, listen to what Im going to tell you." You would use the words "you,"
"your," "we," etc. The one sentence that makes me cringe is "For all of you reading this article..."
Submit To LOTS Of Publishers
Just because one publisher or Web master didnt accept your article is no reason to abandon ship. Not everyone has the same needs. Not everyone will use your article right away. It takes time a patience to succeed with article promotions.
Above all, dont give up! It takes time for others to get used to seeing your name before a level of trust is built. Before you know it, your name and insights will be highlighted in some of the top ezines on the Net!
(c) 2002 Karon Thackston
Ezine articles provide infinite promotion for your business. Get your articles in front of over 2,800 publishers today! Dont have your own article? No problem, well write one for you. Visit http://www.ktamarketing.com/article-submission.html today.
About the author.
karon@ktamarketing.com
http://www.ktamarketing.com
Catch Their Attention
Do you know that most publishers receive dozens and dozens of articles every single day? How do most of them choose one or two from the pile? They start with the title. Almost every publisher Ive talked with says they skim down the list of submissions looking for a title that grabs their attention. If your article doesnt stand out in the crowd, youll most likely be overlooked.
Stay Within the Boundaries
Ezine publishers and Web masters have a limited amount of space to dedicate to articles. This is why they look for pieces that are (generally) between 500 - 750 words long. Those articles that far exceed 750 words are likely to be rejected. It could be that your article makes some excellent points, but if youve gone into the 850-1000 word range, chances are youll never get any "ink."
Stay Focused
Many articles simply try to cover too much. They start with a title about creating a killer Web site, move onto how PhotoShop uses layers to build graphics and end up with an inside look at hosting. Pick one, specific topic and stick to it.
Be Fresh
There are certain subjects that have just been "done to death." Here is a sampling: How To Drive Free Traffic To Your Web Site, What To Look For In A Web Host, The Top 10 Web Design Mistakes. Be original. If you must write on one of these topics that you
see almost everywhere, take a new approach.
Singularity
Write to one person. In order to make a connection with the reader, you have to be personal. If you were talking to someone on the telephone, you wouldnt likely say, "Everyone, listen to what Im going to tell you." You would use the words "you,"
"your," "we," etc. The one sentence that makes me cringe is "For all of you reading this article..."
Submit To LOTS Of Publishers
Just because one publisher or Web master didnt accept your article is no reason to abandon ship. Not everyone has the same needs. Not everyone will use your article right away. It takes time a patience to succeed with article promotions.
Above all, dont give up! It takes time for others to get used to seeing your name before a level of trust is built. Before you know it, your name and insights will be highlighted in some of the top ezines on the Net!
(c) 2002 Karon Thackston
Ezine articles provide infinite promotion for your business. Get your articles in front of over 2,800 publishers today! Dont have your own article? No problem, well write one for you. Visit http://www.ktamarketing.com/article-submission.html today.
About the author.
karon@ktamarketing.com
http://www.ktamarketing.com
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