What Is Advertising All About?
| Category: Online Promotion | Date: 2002-05-31 |
After researching quite a few publications, reading articles, and speaking with many marketers the question above could be answered in just a few words: It's all about unleashing desire!
What is it that your customers desire? If you know the answer to this question, you'll be on the winners path for at least 50%.
But that's not all. To understand what marketing and advertising are all about, you'll need to know at least a little bit of human nature, and human instincts.
Do you know what the two things are that people desire most?
And do you know what us human's primal desires are?
Or the difference between what you want and what you need?
Actually all that we want, and all that we need is forthcoming from the two primal human desires:
A: To experience pleasure
B: To avoid pain
Every human action has to do with one of those two primal desires.
Knowing this, the next winning step will be to use it in your advertisements.
Don't just talk about your product or service in your ads, or sales letters. Make sure your ad is focusing on the human primal desires.
Because advertising is all about unleashing the desire in potential customers -- do use it! Put in some emotion, and a call to action. Then you'll have a winning ad!
Tweak and ponder the words you use in order to elicit some emotions based on the two primal human desires. Focus on words that will motivate your customers to take action.
Taking a direct path to human emotions in your ads will send more traffic to your site and in return, more sales!
Copyright 2001 By Tatiana Velitchkov
About the Author
Tatiana is the publisher of: www.TheFortunesEzine.com , the FortunesEzineWeekly at www.TakeYourFortune.com , and owner of the traffic-solution slam advertising sites Guaranteed-Hits.com and Guaranteed-Hits.net
info@guaranteed-hits.net
http://www.Guaranteed-Hits.com
What is it that your customers desire? If you know the answer to this question, you'll be on the winners path for at least 50%.
But that's not all. To understand what marketing and advertising are all about, you'll need to know at least a little bit of human nature, and human instincts.
Do you know what the two things are that people desire most?
And do you know what us human's primal desires are?
Or the difference between what you want and what you need?
Actually all that we want, and all that we need is forthcoming from the two primal human desires:
A: To experience pleasure
B: To avoid pain
Every human action has to do with one of those two primal desires.
Knowing this, the next winning step will be to use it in your advertisements.
Don't just talk about your product or service in your ads, or sales letters. Make sure your ad is focusing on the human primal desires.
Because advertising is all about unleashing the desire in potential customers -- do use it! Put in some emotion, and a call to action. Then you'll have a winning ad!
Tweak and ponder the words you use in order to elicit some emotions based on the two primal human desires. Focus on words that will motivate your customers to take action.
Taking a direct path to human emotions in your ads will send more traffic to your site and in return, more sales!
Copyright 2001 By Tatiana Velitchkov
About the Author
Tatiana is the publisher of: www.TheFortunesEzine.com , the FortunesEzineWeekly at www.TakeYourFortune.com , and owner of the traffic-solution slam advertising sites Guaranteed-Hits.com and Guaranteed-Hits.net
info@guaranteed-hits.net
http://www.Guaranteed-Hits.com
Copyright © 2005-2006 Powered by Custom PHP Programming