Who Do You Want To Find Your Site?

Do you want certain types of buyers and people to find your site? If so, you need to find a way to appeal to that type of niche, or try to expand that niche into other targeted areas. Let me use an example – the LapGenie – which I assisted with in the patent process.

The LapGenie is a portable, collapsible, adjustable laptop desk – to help an ergonomically challenged laptop be more comfortable to work on, and to get the laptop heat off the legs.

So – who to market the LapGenie to? Obviously, to laptop users. Also it’s good as a podium, so it’s good for
people who make presentations. It can be used as a child’s portable desk, so market to children’s areas. It is great as a bed desk to work on laptops or to use for reading or other work – so market to the bedridden, to hospitals, to pregnant women, to nursing homes.

From the above, we can put together these types of keywords: laptop accessory, laptop support, laptop desk, portable desk, child desk, portable desk, laptop stand, adjustable laptop desk, ergonomic laptop desk, ergonomic laptop, laptop ergonomics, bed reading, reading in bed, nursing home desk, bed desk, laptop for pregnant woman, pregnant working woman, and the list can go on. Look at a program like http://goodkeywords.com to see what types of phrases people search for. Some of the above may get no
searches – so look at what would work to attract visitors.

I suggest you build various sites to accommodate these uses – not just one site that shows every use and that is
your only marketing tool. You can build a site catering kids’ furniture or learning (desk homework), or a site
for pregnant women, maternity and babies. Or a site for laptop and computer users and aids for them. You can
take this in many directions, depending on what other types of products and offers you have.

From the above uses, we can try to link to sites that deal with: pregnant women and maternity, laptop users,
presentational speaking, ergonomic devices, nursing home tools, reading, recovery of ill people, and such.

This is the type of scenario you should go through for your sites and products. You can do the very same type
of brainstorming for anything you have to offer. Once you define your target groups, you can then go about
marketing to those niche markets.

If you want to see the LapGenie – it’s at http://doubleii.com/LapGenie.html

About the author.

P. Roe writes “Wise Little Tidbits” – how to optimize your website and your computer. To subscribe,
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