A Lesson from the World of Medicine
| Category: Personal Development For Marketeers | Date: 2001-11-01 |
Learn from your Doctor: he is trained to PREVENT.
Prevent Yourself from the Most Common Mistakes in Business.
If you want to start a business and make it successful, you need to learn how to prevent yourself from the most common pitfalls waiting for you: traps into which novices usually fall.
Prevention is more important than repairing. Doctors know very well. The best doctor is the one who knows how to prevent calamities from happening . Treatment is easy , but to protect the patient from the worsening of disease or from the complications is an ART.
Prevention is very much advocated nowadays:
Do not smoke and you prevent yourself from many diseases.
Use sun cream and prevent yourself from skin cancer.
Use seatbelts and prevent yourself from serious injuries in a car accident.
Etc., etc.
To be able to prevent, a doctor must diagnose the disease first and then undertake a plan of action. A doctor needs to treat in such a way that further complications do not develop. It does not apply to mortal diseases, of course. We are talking about the majority of cases with which doctors usually deal.
Consider the case of a gynaecologist who diagnoses hypertension in a pregnant woman. He needs to know that this condition can worsen so much that the patient can start having fits, lose consciousness, get into a renal failure and subsequently even die (the medical term is Pregnancy Induced Hypertension). A gynaecologist must know that he must prevent all these from happening and he must not only the treat raised blood pressure. The ultimate treatment for this disease is actually the termination of the pregnancy, extracting the baby by inducing labour or by Caesarean Section. The gynaecologist needs to know exactly WHEN to undertake such a course of action: the best time is when the mother’s health is still stable and the baby is big enough to survive in outside World. Sometimes this decision is extremely difficult to make and may require the sacrifice of the baby’s life. All the time the must doctor think in terms of "prevention": he wants to prevent both tragedies, the mother from developing complications and baby from death.
Your absolute requirement when you start a business anew is the knowledge on how to prevent the collapse of your enterprise at initial stages, how to avoid disappointment at the most important time of your activities which often is, at the very beginning.
Listed below are the most common mistakes made by novices in business. All of them can be PREVENTED by applying "basic business knowledge", propagated by Internet Clinic in all our publications.
1. Starting big. It is a mistake to try to conquer the World market at the beginning of your business activities. You should start SMALL, with a small group of customers and gradually build your market. We say: "Start small, think BIG", which means practically that your aspirations are important and you should always stay passionate about your bold plans, but building a cash flow and customer database is a gradual process which has its rules.
2. Product switching. This tactic is very common, especially among Internet brokers. If no success is achieved with one product, another one is chosen in the hope of better luck. It is the best example of poor business logic: it does not matter what product you are busy with, but how your business is structured. Changing products will not result in cash flow if your company was not pre-designed to generate money.
3. Looking for "ready-to-use" solutions. Do not look for such "solutions" or "business kits". Use your creativeness and sell what YOU want to sell, not what OTHERS think you want to sell. Others want you only to buy their product, "business kit" or similar "company-in-a-can".
4. Neglecting market knowledge. NEVER start your business if you do not know where your market is. This is actually the first question you should ask yourself before attempting any further business activities: where is my market? Whatever your idea is, whatever the product or service you want to sell, answer the above question first, and answer in DETAIL.
5. Absence of "charge for your service" philosophy. So many people start businesses and they do not ask for any money for rendering services! This is the biggest mistake you can possibly make. Do not start if you are not prepared to charge.
I have listed only 5 mistakes, 5 aspects which can be easily prevented.
Do not repair your business constantly by trying to find the best "ready-to-use" recipe to make money. Learn simple business basics and prevent yourself forever against big disappointments.
How? We are the best business doctors you can find. We do not only treat, we also prevent you from failure. We explore your possibilities, your passions, talents, skills and let you utilize them to build a properly functioning business. We teach business basics and promote "business logic". You cannot go wrong if you absorb knowledge used by businessmen for many thousands years (yes indeed: business rules have stayed the same for many centuries and will remain identical whatever technology brings; "business is business", as they say...). The Internet, E-commerce, fast trains or airplanes, credit cards and faxes and many more things to come will never alter fundamental business logic. In fact, all of these technological solutions create an illusion that somehow business can be "easier" and generation of money will happen with some magical "trick". The beautiful thing about business is that it will NOT happen by "magic" and that is why it can be learned. It is beautiful because you can simply do it by adhering to basic rules. Knowing the elemental wisdom will prevent you from making mistakes once and forever.
About the Author
Fabian Krause is the founder of The Internet Clinic. His teaching is based on simplifying seemingly complicated business issues in three steps: (1) in-depth analysis (2) extracting the most practical aspects of a given problem being analysed and (3) presenting results to the public in a form that is easily understandable, educational, entertaining and practical. His publications are usually enhanced with diagrams, tables and pictures since there is no language in this World that can describe a given problem better than a simple graphic.
:To contact see details below.
fabiankrause@internetclinic.org
http://www.internetclinic.org
Prevent Yourself from the Most Common Mistakes in Business.
If you want to start a business and make it successful, you need to learn how to prevent yourself from the most common pitfalls waiting for you: traps into which novices usually fall.
Prevention is more important than repairing. Doctors know very well. The best doctor is the one who knows how to prevent calamities from happening . Treatment is easy , but to protect the patient from the worsening of disease or from the complications is an ART.
Prevention is very much advocated nowadays:
Do not smoke and you prevent yourself from many diseases.
Use sun cream and prevent yourself from skin cancer.
Use seatbelts and prevent yourself from serious injuries in a car accident.
Etc., etc.
To be able to prevent, a doctor must diagnose the disease first and then undertake a plan of action. A doctor needs to treat in such a way that further complications do not develop. It does not apply to mortal diseases, of course. We are talking about the majority of cases with which doctors usually deal.
Consider the case of a gynaecologist who diagnoses hypertension in a pregnant woman. He needs to know that this condition can worsen so much that the patient can start having fits, lose consciousness, get into a renal failure and subsequently even die (the medical term is Pregnancy Induced Hypertension). A gynaecologist must know that he must prevent all these from happening and he must not only the treat raised blood pressure. The ultimate treatment for this disease is actually the termination of the pregnancy, extracting the baby by inducing labour or by Caesarean Section. The gynaecologist needs to know exactly WHEN to undertake such a course of action: the best time is when the mother’s health is still stable and the baby is big enough to survive in outside World. Sometimes this decision is extremely difficult to make and may require the sacrifice of the baby’s life. All the time the must doctor think in terms of "prevention": he wants to prevent both tragedies, the mother from developing complications and baby from death.
Your absolute requirement when you start a business anew is the knowledge on how to prevent the collapse of your enterprise at initial stages, how to avoid disappointment at the most important time of your activities which often is, at the very beginning.
Listed below are the most common mistakes made by novices in business. All of them can be PREVENTED by applying "basic business knowledge", propagated by Internet Clinic in all our publications.
1. Starting big. It is a mistake to try to conquer the World market at the beginning of your business activities. You should start SMALL, with a small group of customers and gradually build your market. We say: "Start small, think BIG", which means practically that your aspirations are important and you should always stay passionate about your bold plans, but building a cash flow and customer database is a gradual process which has its rules.
2. Product switching. This tactic is very common, especially among Internet brokers. If no success is achieved with one product, another one is chosen in the hope of better luck. It is the best example of poor business logic: it does not matter what product you are busy with, but how your business is structured. Changing products will not result in cash flow if your company was not pre-designed to generate money.
3. Looking for "ready-to-use" solutions. Do not look for such "solutions" or "business kits". Use your creativeness and sell what YOU want to sell, not what OTHERS think you want to sell. Others want you only to buy their product, "business kit" or similar "company-in-a-can".
4. Neglecting market knowledge. NEVER start your business if you do not know where your market is. This is actually the first question you should ask yourself before attempting any further business activities: where is my market? Whatever your idea is, whatever the product or service you want to sell, answer the above question first, and answer in DETAIL.
5. Absence of "charge for your service" philosophy. So many people start businesses and they do not ask for any money for rendering services! This is the biggest mistake you can possibly make. Do not start if you are not prepared to charge.
I have listed only 5 mistakes, 5 aspects which can be easily prevented.
Do not repair your business constantly by trying to find the best "ready-to-use" recipe to make money. Learn simple business basics and prevent yourself forever against big disappointments.
How? We are the best business doctors you can find. We do not only treat, we also prevent you from failure. We explore your possibilities, your passions, talents, skills and let you utilize them to build a properly functioning business. We teach business basics and promote "business logic". You cannot go wrong if you absorb knowledge used by businessmen for many thousands years (yes indeed: business rules have stayed the same for many centuries and will remain identical whatever technology brings; "business is business", as they say...). The Internet, E-commerce, fast trains or airplanes, credit cards and faxes and many more things to come will never alter fundamental business logic. In fact, all of these technological solutions create an illusion that somehow business can be "easier" and generation of money will happen with some magical "trick". The beautiful thing about business is that it will NOT happen by "magic" and that is why it can be learned. It is beautiful because you can simply do it by adhering to basic rules. Knowing the elemental wisdom will prevent you from making mistakes once and forever.
About the Author
Fabian Krause is the founder of The Internet Clinic. His teaching is based on simplifying seemingly complicated business issues in three steps: (1) in-depth analysis (2) extracting the most practical aspects of a given problem being analysed and (3) presenting results to the public in a form that is easily understandable, educational, entertaining and practical. His publications are usually enhanced with diagrams, tables and pictures since there is no language in this World that can describe a given problem better than a simple graphic.
:To contact see details below.
fabiankrause@internetclinic.org
http://www.internetclinic.org
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