E What? Ya Who? Amazon Dot Huh? Does Anybody Out There Know Who You Are?

Try this little quiz. See if any of the following names ring a bell.

McDonalds. Coca Cola. Microsoft. e-bay. Yahoo.

What comes to mind? Hamburgers. Soft Drink. Computer Operating System. Online Auction House. Premier Search Engine.

Yet just a few years back, if someone had mentioned e-bay or Yahoo, you probably would have replied "Ya what?"

Today they are "branded". Almost everyone knows about them.

Ask someone this: "A search engine, starts with Ya" You already know how they will answer.

Or try this one: "An online auction house, starts with e".

Its no longer a game. Its a fact. Say those words and strong images come to mind. You know immediately what the other person is talking about.

Could this ever possibly happen with your product, website, or service?

Well, lets see . . .

Neither e-bay or Yahoo started at the top. For that matter, neither did Microsoft.

It all started with a dream.

Everybody has to start somewhere. Its rarely, if ever, just handed to them on a silver platter.

Then comes a tireless obsession to make the dream a reality.

At some point the dream suddenly takes off and gains momentum.

Its like going up a steep hill. The initial climb is the most strenuous.

Some quit right at the start. They see the hill and think its impossible to get to the top. Its too steep to climb, theyll tell you.

Others quit halfway up. Theyve put in so much time and exhausted so much effort . . . and yet theyre still only halfway up the hill!

They give up thinking it cant be done.

And yet others get almost to the top of the hill and then stop--thinking that maybe theres another hill beyond the first one to climb--one that may be even more difficult to climb.

They never realize how close they came.

And then there are those few who seem to be stuck in fast forward.

They climb and climb and climb no matter what anybody says. People think theyre crazy, that theyre obsessed, and yet they still climb.

Nothing seems to be able to stop them. Obstacles are mere dips in the road.

They eat, drink, sleep, and dream about making it over the top.

And then they do!

Is anyone surprised?

Why yes! All the critics wonder how they did it. Luck? Good fortune? Amazing talent?

No, its tenacity, more than anything else.

So where are you now in your quest to reach the top?

What is slowing you down. Do you really believe you can climb up and over that hill?

Do you believe its possible or impossible?

If you believe the latter, then better go back and find something else. Youve quit before youve even begun!

But if you think its possible, then youre on your way.

Because thats what Bill Gates thought when he founded Microsoft. Thats what Jeff Bezos thought when he founded Amazon.com.

And where are they today?

At the top of the hill.

Could this be you in a few years?

Maybe.

Just dont give up!

About the author:

Ron Knowlton is the founding editor at <http://www.soaringprofits.com/>
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ron@soaringprofits.com
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