• Affiliate Marketing
 • Affiliate Marketing - Basics
 • Affiliate Marketing - Development
 • Affiliate Marketing - Setting Up
 • Archive catalogue
 • Autoresponders
 • Banner Advertising
 • Business Development
 • Checklists
 • Competitors
 • Copy Writing
 • Copy Writing - ad copy
 • Copy Writing - email copy
 • Copy Writing - sales copy
 • Customer Service
 • Database Marketing
 • Direct Mail
 • Domain Names
 • E-books
 • E-commerce
 • E-mail Marketing
 • E-zines
 • E-zines: Advertising
 • E-zines: Promotion
 • E-zines: Subscribers
 • E-zines: Writing
 • Entrepreneurship
 • Free Services
 • Home Based Business
 • Home Based Business - Finance
 • Home Based Business - Getting Started
 • Home Based Business - is it for YOU?
 • Home Based Business - Marketing
 • Internet Tips
 • Market Research
 • Marketing
 • Marketing Strategy
 • Net Business Start ups
 • Networking(MLM)
 • Newsletters/Newsgroups
 • Online Payments
 • Online Promotion
 • PC KNOW HOW
 • Personal Development For Marketeers
 • PR/Publicity and Media
 • Sales Tips
 • Search Engines
 • Search Engines - Keywords
 • Search engines - Optimisation
 • Selling Techniques
 • Surveys and Statistics
 • Telesales
 • Top 10 Tips
 • Traffic and Tracking
 • Viral Marketing
 • Website Design and Development
 • ZeLatest

A Case Study in Stupidity

Category: PR/Publicity and Media Date: 2002-08-07
"People dont care how much you know until
they know how much you care."

I was training for a company a couple of years ago and learned that one of their long-time employees was having problems with carpal tunnel and low back pain. She had asked for a better keyboard to help with the carpal tunnel and an ergonomic chair to help her back.

The management turned down her request. Do you want to know why? They said that they couldnt grant her request because then they would "have to buy new equipment for EVERYONE." It was a page right out of "Stupidity 101." This is why the Dilbert cartoons have become so popular they portray things that employees see every day.

The woman eventually went on workmens comp resulting in increased premium payments for the company. A lawsuit was filed and settled out of court for "an undisclosed sum." The employee was lost, money was wasted and substantial expenses were incurred because of managements shortsightedness.

But the real albeit undocumented expense of this debacle was what it cost the company in low morale and distrust of management. It sent a loud and long-lasting message to every employee that the company didnt really care. It will take many years to counter the negative perceptions this action created.

It matters not whether we are a company or an individual; every action we take either increases or decreases our stature. Nothing is ever equal. With everything we say and everything we do, were either promoting or demoting the opinion of others.

The biggest problem facing business in the next 12-20 years is finding and keeping good people. And money is not at the top of the list. Being respected, being treated well and being appreciated is what matters. People want to be cared about.

Its as simple as that and yet the people who "get it" are still in a great minority.

About the author:

Michael Angier is the founder and president of Success Net, publishers of SUCCESS STRATEGIES and SUCCESS DIGEST. Success Net is a worldwide association committed to helping people become more knowledgeable, productive and effective. Their mission is to inform, inspire and empower people to be their best personally and professionally.

:To contact see details below.


success@successnet.org
http://www.successnet.org/
Сайт изготовлен в Студии Валентина Петручека
изготовление и поддержка веб-сайтов, разработка программного обеспечения, поисковая оптимизация

Copyright © 2005-2006 Powered by Custom PHP Programming

 • Affiliate Marketing
 • Affiliate Marketing - Basics
 • Affiliate Marketing - Development
 • Affiliate Marketing - Setting Up
 • Archive catalogue
 • Autoresponders
 • Banner Advertising
 • Business Development
 • Checklists
 • Competitors
 • Copy Writing
 • Copy Writing - ad copy
 • Copy Writing - email copy
 • Copy Writing - sales copy
 • Customer Service
 • Database Marketing
 • Direct Mail
 • Domain Names
 • E-books
 • E-commerce
 • E-mail Marketing
 • E-zines
 • E-zines: Advertising
 • E-zines: Promotion
 • E-zines: Subscribers
 • E-zines: Writing
 • Entrepreneurship
 • Free Services
 • Home Based Business
 • Home Based Business - Finance
 • Home Based Business - Getting Started
 • Home Based Business - is it for YOU?
 • Home Based Business - Marketing
 • Internet Tips
 • Market Research
 • Marketing
 • Marketing Strategy
 • Net Business Start ups
 • Networking(MLM)
 • Newsletters/Newsgroups
 • Online Payments
 • Online Promotion
 • PC KNOW HOW
 • Personal Development For Marketeers
 • PR/Publicity and Media
 • Sales Tips
 • Search Engines
 • Search Engines - Keywords
 • Search engines - Optimisation
 • Selling Techniques
 • Surveys and Statistics
 • Telesales
 • Top 10 Tips
 • Traffic and Tracking
 • Viral Marketing
 • Website Design and Development
 • ZeLatest