3 WAYS TO GET PROSPECTS TO READ WHAT YOU SEND THEM

Your prospects get dozens of catalogs and price lists in the mail. How can you make YOUR information stand out, get noticed and READ by prospects?

First - Use a yellow highlighter to highlight the information you want to call attention to.

Second - Put brightly-colored sticky notes on the pages pertaining to products you have discussed with the prospect.

Third - Staple or paper-clip your business card or Rolodex card to price/product lists. Write a note on the back of the card.

These techniques call ATTENTION to your catalogs or price lists and make prospects WANT to read what you send!

Using highlighters and sticky notes also shows you have taken the time and effort to put this information together. This helps during the follow-up call.

EFFECTIVE FOLLOW UP
When you call the prospect to follow up after sending information, it will be easier for both you and the prospect to focus on the right products.

About the Author

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