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5 Simple Tactics to Increase Your Sales!

Category: Sales Tips Date: 2001-04-26
1. A *Better* Guarantee- Don't create a 30 or 60 day money back guarantee, that is old news. Create a no risk guarantee that makes the visitor feel safe with your product. If you are not confident that your product is worth a 6 month, 1 year or lifetime guarantee, then you probably shouldn't be selling it. With the tests I have done, a longer guarantee out sells a shorter guarantee by about 3/1. And if you have noticed, most of the top names in marketing give double or triple your money back guarantees. This of course makes the customer very comfortable about purchasing!

2. Use Testimonials- Testimonials always increase sales, thats a given. They are just as good, if not better than a guarantee. A testimonial about the product gives the customer proof that it does work for people. But, do not just make up testimonials (actually, I think that is considered fraud in the US) you must get testimonials from real live people and try to display their website URL or email address (if the testimonial submitter approves) so that the customers knows it is from a real person. The city or state where they live isn't good enough. To get loads of testimonials, pick a few people and give them your product for free in return for their comments. This is also a good way to get feedback and new ideas for your product!

3. Upsell A Product During the Ordering Process- I explained how to instantly start upselling in my newsletter about 1 month ago. If you didn't recieve it, an upsell is when a customer buys a product, and right after their order goes through, you pitch another product at them and get them to buy that. You can upsell anything related to your product, or cross sell something that is unrelated. If you do not have a product to upsell, there are tons of affiliate programs that you can join that are bound to have a product that would benefit
your customers.

4. Run A Sale- This is probably the easiest way to sell a lot of products real quick. If you have an email list(i.e. customers lists, leads lists, email newsletter, etc..) then create a special discount page on your site and tell your lists about it. If you do not have an email list of some sort(you need to get one) you can offer the sale right on your site. Another way of running a sale is to just package a few of your products together for a discount, another simple idea.

5. Offer A Bonus- Offer a bonus right on your sales letter. A "Buy today and get this free bonus" type of offer. Just make sure that your bonus has the qualities to sit next to your product. What I mean by that is, don't sell a $300 product and have a bonus that people can get almost anywhere. But then again, make sure your bonus is not more valuable then your product.

Another fault is to give too many bonuses. Too many bonuses make your product look week. If you have to give me 8 things for free just to get me to buy, then your product must not be worth much. A classic example of this is an ezine ad I saw the other day that said "Subscribe to my newsletter and I will give you 3,000 marketing e-books for FREE!!", well, I don't want his newsletter if it takes that much to get me to subscribe. I am sure he got a lot of subscribes with that ad, and after he got the subscribes, I am sure he got a lot of unsubscribes and subscribers who will never read his newsletter!

The above are the most basic in increasing sales, but they are all very effective and 9 times out of 10, will work like a charm!

See you at the bank,
Wes Blaylock

About the Author

Wes Blaylock is the Creator of The Little Salesmen Affiliate System. Skyrocket Your Sales and Rake in the Profits by Creating Thousands of Little Salesmen to Sell Your Products for You! The "Little Salesmen Affiliate System" can make it happen! Check it out today:See details below.



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 • Affiliate Marketing
 • Affiliate Marketing - Basics
 • Affiliate Marketing - Development
 • Affiliate Marketing - Setting Up
 • Archive catalogue
 • Autoresponders
 • Banner Advertising
 • Business Development
 • Checklists
 • Competitors
 • Copy Writing
 • Copy Writing - ad copy
 • Copy Writing - email copy
 • Copy Writing - sales copy
 • Customer Service
 • Database Marketing
 • Direct Mail
 • Domain Names
 • E-books
 • E-commerce
 • E-mail Marketing
 • E-zines
 • E-zines: Advertising
 • E-zines: Promotion
 • E-zines: Subscribers
 • E-zines: Writing
 • Entrepreneurship
 • Free Services
 • Home Based Business
 • Home Based Business - Finance
 • Home Based Business - Getting Started
 • Home Based Business - is it for YOU?
 • Home Based Business - Marketing
 • Internet Tips
 • Market Research
 • Marketing
 • Marketing Strategy
 • Net Business Start ups
 • Networking(MLM)
 • Newsletters/Newsgroups
 • Online Payments
 • Online Promotion
 • PC KNOW HOW
 • Personal Development For Marketeers
 • PR/Publicity and Media
 • Sales Tips
 • Search Engines
 • Search Engines - Keywords
 • Search engines - Optimisation
 • Selling Techniques
 • Surveys and Statistics
 • Telesales
 • Top 10 Tips
 • Traffic and Tracking
 • Viral Marketing
 • Website Design and Development
 • ZeLatest