Add Flexibility

The most effective marketing in the 90s has been offering flexibility. The business that can give customers some choice often gets the most business.

Take the computer industry's trend of offering customers a way to build their own computers. This has become so popular with consumers that even chain computer retailers have an area where you can buy a computer made-to-order.

Try offering several different versions of your product or service. This helps customers feel you're offering them choice. You might also make customers understand that you will alter the way you do the project, customizing it to their needs.

Many times offering different versions of a product or service lets you sell to all the people who used to think it wasn't quite right for them. Offering a bit of choice lets them feel they can have it customized to be what they need. Your sales can take a sudden leap when your flexibility allows you to address their needs.

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