Building Customer Loyalty

It’s the goal of everyone selling consumable products:
Having a base of loyal customers who come back time and time again to buy your products.

One of the keys to maintaining customer loyalty is to prove that you truly CARE that customers benefit from their relationship with you that you provide more than just products and services. You offer VALUE unmatched by anyone else in the industry.

WOWING CUSTOMERS!
Kevin Shaw, president of Shaw, Inc. in Connecticut, has an unusually loyal customer base. One example of why his customers are so loyal:

Recently someone called to order a well-known brand of file folders from Kevin’s catalog. When he saw the order, Kevin called the customer to recommend an equal but less expensive file folder. The customer, who saved $3.00 per box as a result of the call, was delighted and grateful.

Kevin said: "We look out for our customers’ best interests and take every opportunity to WOW them with great service. At some point we will fall on our face with a late delivery or misshipment, but we have a buildup of WOW’s to fall back on."

INCREASE CUSTOMER LOYALTY
WITH E-MAIL FOLLOW UP
Another one of our newsletter subscribers noticed a dramatic increase in sales after she began e-mailing customers following shipment of their orders. She e-mailed to ask if products arrived on time and in good condition. In addition to thanking her for her concern, many of these customers wrote great testimonial letters!

About the Author

Reprinted with permission
(Copyright, 2000, Ann Barrs Selling Supplies.com) Reprint permission granted in part or whole when the following credit appears "Reprinted with permission from Ann Barrs Selling Supplies.com Weekly E-Mail Sales Tips. To subscribe free, E-mail to: annbarr@sellingsupplies.com with "subscribe" in the subject line."



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