Differentiate Yourself From Competitors

Do you sell products that can be purchased somewhere else? If you do, it is very important to differentiate yourself from your competitors.

ARE YOU DIFFERENT FROM COMPETITORS?

According to research conducted by The Sales Board in Minneapolis, Minnesota, 82% of salespeople fail to differentiate themselves from competitors. Result? They either fail to sell value, don’t get their price or lose the business. Participating in this study were 16,000 customers and 300 salespeople in 25 different industries.

WHY DIFFERENTIATE YOURSELF?

Think about it. If consumers can buy the same products elsewhere, WHY should they buy from you? If prospects can’t see much difference between you and your competitors, why should they buy from you?

So, why should you differentiate yourself?

To give people a REASON to buy from YOU!
TACTFULLY KNOCK THE COMPETITION

You will lose trust and credibility by criticizing your competitors even if you are right and even if customers KNOW you are right. But there are ways to be tactful when you let customers know you ARE different from your competitors WITHOUT naming the competition.

TIPS TO DIFFERENTIATE YOURSELF
Tactful phrases:

No other (company/product) comes close.

Unlike other (companies/products) . . .

Nobody can match our (quality/value/service/selection).

We give you more (value/service) than any other (company).

THERE’S NO COMPARISON!

About the Author

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