Im So Angry!
Category: Sales Tips | Date: 2001-09-05 |
Now, I'm not really angry but it got your attention didn't it? Otherwise you wouldn't be reading this article. You can gain people's attention by telling them your problems in your ad copy.
People like to hear about other people's problems because it takes away attention from their own problems. Why do you think TV talk shows are so popular.
Have you ever stopped what you was doing because you saw one of your friends crying or looking sad. The use of emotional words in your ad copy can have the same effect, just like the title above.
The best place to use your emotional words is in your headline. That's what people usually read first. You can use emotional words like mad, sad, frustrated, angry, unhappy, etc.
Now you can't just say in your headline "I'm So Sad!" and not give them a reason why. You must explain to them in the rest of your ad copy why you're sad.
About the Author
Over 40,000 Free eBooks & Web Books when you visit: http://www.ldpublishing.com As a bonus, Bob Osgoodby publishes the free weekly "Your Business" Newsletter - visit his web site to subscribe and place a FREE Ad! http://adv-marketing.com/business
:To contact see details below.
bizport@aol.com
http://www.ldpublishing.com/
People like to hear about other people's problems because it takes away attention from their own problems. Why do you think TV talk shows are so popular.
Have you ever stopped what you was doing because you saw one of your friends crying or looking sad. The use of emotional words in your ad copy can have the same effect, just like the title above.
The best place to use your emotional words is in your headline. That's what people usually read first. You can use emotional words like mad, sad, frustrated, angry, unhappy, etc.
Now you can't just say in your headline "I'm So Sad!" and not give them a reason why. You must explain to them in the rest of your ad copy why you're sad.
About the Author
Over 40,000 Free eBooks & Web Books when you visit: http://www.ldpublishing.com As a bonus, Bob Osgoodby publishes the free weekly "Your Business" Newsletter - visit his web site to subscribe and place a FREE Ad! http://adv-marketing.com/business
:To contact see details below.
bizport@aol.com
http://www.ldpublishing.com/
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