Making Direct Mail Marketing Pay Off - How to Get Them to Buy NOW

Why use direct-mail marketing?

Simple: Because it works! It gets results!

How Do You Make Direct-Mail Marketing Pay Off?

6 QUESTIONS TO ASK BEFORE YOU WRITE A WORD

1. Who are you selling to?
2. What need does your product/service fill?
3. What makes YOUR product/service special or different?
4. What benefits are you offering?
5. What is the most important benefit you offer?
6. Can you make a good offer?

When you answer these six questions, you have the core of your direct-mail marketing letter.

HOW TO GET THEM TO BUY *NOW*

Use targeted direct mail marketing

Send personalized letters (ACT, TeleMagic and GoldMine can do this.)

Use a "special" offer with a specific time or quantity limit!

Examples: "This offer good through 7/30/99" or: "This offer limited to first 25 who call."

Use a P.S. in your letters. Research shows an amazing boost in response when a time-limit offer is highlighted in the P.S.

Use short sentences. They are easier to read and understand.

Use the word "You." Talk about the prospect – not yourself.

Be specific.

Make it sound easy to do.

Restate your benefits at the end of the letter.

THREE *MUST DO* WAYS TO GET RESPONSE

1. Send a self-addressed postage-paid return envelope
2. Address the letter to the right person and be sure to put the contact name on the envelope
3. Use a special offer with a specified time limit

About the Author

Reprinted with permission
(Copyright, 2000, Ann Barrs Selling Supplies.com) Reprint permission granted in part or whole when the following credit appears "Reprinted with permission from Ann Barrs Selling Supplies.com Weekly E-Mail Sales Tips. To subscribe free, E-mail to: annbarr@sellingsupplies.com with "subscribe" in the subject line."



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