The ONE Thing That MAKES A Program SELL

There are literally hundreds of information products on the Net.

What is the ONE thing that can make YOURS be the one that people buy?

Let's say I decide to get into selling car stereos, and you come into my shop. I start showing you a few cd players, and you're interested. But then, I tell you I don't have any amplifiers or speakers, no speaker wire and no way to mount the system in your car. Not only that, but I don't know anything about those items either.

What are you going to think?

First, you'll wonder who I stole the cd players from, and then, you'll wonder why I am so uninformed.

What if I then tell you it will take me 3 days to deliver your cd player to you after you pay for it?

What will you do?

At best, leave thinking of another place to go shopping, and at worst, you'll be calling the police.

Some of the best selling products on the Internet are information packages.

That's right, packages.

No one wants to buy each and every little thing separately. For that matter, even though you could probably find a FREE report covering every aspect of Internet Marketing, people will still pay for a total package to be delivered straight to them, in the interest of saving time and effort. It's easier to pay for it all at one place than scavenge around for a month looking.

The Internet is instant. People want it to be instant. Provide instant access to a complete package, and you're in the money.

Need proof? There's clothing stores, there's hardware stores, there's electronics stores, and a dozen others.

There's also Wal-Mart Super Centers. There's also malls grouping the clothing, hardware, and electronics stores together.

Now sure, individual stores for specific things are still around, but which store's revenue would you rather have? Personally, I'm opting for the Wal-Mart Super Center.

Get it all and get it at ONE place. That's valuable, especially on the Internet. It can be serious work looking around for everything you want to know. If you can have it all right here, right now, so you can start to create your own business, that's especially valuable.

This isn't to say you have to sell one of everything to make any money, but you do need to cover all aspects of what you are selling.

If your offering marketing information, offer several tools to help people get started as well. Cover the overall aspects of marketing, then give specific advertising tools, access to related sites, your personal sales letters for examples, an affiliate program where they can make money, information on testing sales copy, information on psychological sales factors, additional sources of related topics, and whatever else your potential customers might feel the need of knowing.

Even if your business sells health products, not information, you must still realize that selling anything requires marketing skills, and offer marketing information in your business package if you want your affiliates to be successful.

Gather it all up. Organize it and present it professionally. People will pay to find everything they want and to have it now!

What is the ONE Thing that MAKES a program SELL?

When the program offers Instant access to a Complete package.

About the Author

Written by Joe Bingham, editor of the NetPlay Newsletters.
BREAKOUT of the typical ezine rut! NetPlay brings you Online Business Information, News, and Opportunities --- with one Unique sense of Internet Humor. --- Education and FUN! Free ad to New Subscribers. Visit netplaynewsletters.com/netplay.html

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