The power of

The words you use in your advertising and marketing can determine success or failure. Have you noticed how often successful businesses use the word "YOU" and "YOUR" in their advertising?

Here are some examples:

** Allstate Insurance: "You’re in Good Hands with Allstate."

** McDonald’s: "You Deserve a Break Today."

** Burger King: "Have it Your Way."

** Yellow Pages: "Let Your Fingers Do The Walking."

** U.S. Army: "Be All That You Can Be."

Marketing experts agree that the words YOU and YOUR are two of the most effective "power words" you can use in advertising and marketing.

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