Tips For Using Google Ad Words
| Category: Search Engines - Keywords | Date: 2003-12-11 |
You have heard of Overture I am sure. It is by far the most well known pay per click search engine on the internet. If you are not familiar with Overture, maybe you know it as goto.com. Overture has great response rates no doubt, the problem is, it can be very expensive to run an ad campaign using popular Key words. If you don’t believe me, try running an ad campaign with the key word “ebook” and watch your account balance shrink at the rate of $100.00 per day, if you are ranked in the top 3 spots.
Google Ad Words has an extreme advantage to the budget minded Marketer. I am currently running an ad campaign on Google for only 10cents per click, with translates into about $15.00 dollars a day, using the keyword “ebook”. Compare that to Overture’s $100.00 a day and you can quickly see why I like Google.
However, Google can be harder to maintain in the top rankings because of the format they use. They reward High Pulling ads regardless of the bid for that keyword. That is why I can maintain a top 3 ranking with Google for only 10cents a click. I have a 2.2% click thru rate on my ad, which is pretty impressive and keeps me ranked high, even though other ads have bid a lot higher for that keyword.
I thought I would share with you a couple of the ways I have managed to secure a top ranking without paying out the nose for it. If you pay attention and use what you read here, I am positive you too can be grabbing all the leads your business needs to succeed at a fraction of the cost of other PPC search engines.
TIPS FOR USING Google Ad Words
Write about 50 or so ads on a sheet of paper before you decide to launch your campaign. Keep in mind that Google only allows a Title or Headline of 25 Characters. This can be quite challenging to any marketer. What I like to do is use the keyword in the Headline. That always seems to pull at a higher rate. For example: if I was using the keyword “ice cream” my headline might look like this:
Super Ice Cream-FREE
That headline is only 20 Characters Long, targets the Keyword and uses a power word-FREE. Of course, if you selling a product, using the word free in your ad might bring a lot of clicks of people looking for freebies and not looking to buy. The word FREE is a great puller for sure, but not the best word to use if you are trying to sell something, so keep that in mind. The body of your ad is just as hard to come up with. Google only allows 2 lines of content with each line being a maximum of 35 characters long. The good news here is, that does not include your website link. The body of the ad is important but not as important as the headline. Your really want to concentrate your efforts in coming up with a great headline to grab the attention of the surfer. The key point to this first tip is to keep in mind the limited space you are allowed to use when constructing your ad. This is why you will need to write a bunch of ads on a sheet of paper before you even start. Use every possible selling point you can come up with to promote your product or website. Then Read them all over and over and modify the ads until you come up with about 3 or 4 you feel really good about. Now you are ready to go to Google and get started.
Once you set up your account with Google, you will be asked to place your ad in the correct format. Then you go to keyword selection. This is a critical step. I suggest you start small with just a few keywords. I sell info products on the internet, so I use the keyword “e-book” a lot in my ad placements. The key word e-book generates anywhere from 75-100,000 searches a month. So a 2.2% CTR (Click Thru Rate) means roughly 2,200 targeted leads to my website, at a cost of only $220.00 a month. Not bad if you ask me. It only takes making 4 sales of my product to cover the cost of my Google Ad for a month. When choosing your key word, think about the Meta tags on your website. What keywords did you use to optimize your site? Which one or two of those really target your website? That can be a great place to start if you are having a hard time coming up with keywords to use in your ad placements.
Bidding will be the next step you will go to. Here is where you decide how much you are willing to
Spend per lead for your website. The general Rule of thumb is to never spend over $1.00 per lead. Some keywords have a minimum bid so you will at least have to spend that per lead, but most of those keywords are extremely high traffic keywords like business opportunity or marketing. If you run into that, try to refine the key word to make it more targeted to your audience. For example, if you are promoting an FFA site I would use reverse marketing instead of marketing. The number of leads might be smaller but the traffic would be more targeted providing you with a higher response rate once they get to your site. You will want to bid high enough to be listed on the first page of results when someone does a search for your keyword. I started in the last position on the first page when I launched my ad campaign. You will pay a little more for this ranking to start with. However, if you have a good ad, your CTR should be good even if you are placed low on the first page. Google ranks your ad after every 1000 impressions. So if after 1000 impressions, you have a good click thru rate and your ad is near the top, you can lower your bid some. You will drop down again a few spots, but if your ad continues to pull you will move back up. Using this method can save you some serious money over the life of your ad campaign.
Test, Test and Test Again. You have a great pulling ad in you; you just have to get it out. More than likely your first couple of ads on Google may not pull all that well. Keep trying. Refine your ad keeping in mind that you are writing it to get someone to take action. Forget what you like. Write your ad for the people that will be seeing it. Include a benefit. People respond when there is something in it for them. It is just human nature. So attack this. Give them a benefit right there in your ad. Just remember you have to state this in 35 characters or less.
I hope this little report helps you in your future attempts to use Google Ad words. Google is a great place to advertise if you can master these tips. Once you do, you will see the traffic and sales of your product start taking off like you have always hoped they would.
Good Luck,
Ken Barton
UnrealSales.com
About The Author
Hi, My Name is Ken Barton. I am not an internet “guru” by any means. I own and operate unrealsales.com which is an info product web site. The Internet is a highly competitive place to try and make a living, especially if you are selling info products. So being successful using PPC search engines is a most. In this article I have gave a few tips about Google Ad Words which I have had great success with. I hope you liked it. If you need a good giveaway Item to help build your promotion or downlines, I have over 30 that I give away. If you want them, you can contact me via my website.
Copyright 2002 Kenneth Barton.
About the author.
Please feel free
to pass this article on to your friends,
or use it in your ezine or newsletter.
Its a shareware article.
You are not allowed to alter this article. You may use as much as you like but it must stay intact.
info@UnRealSales.com
www.unrealsales.com
Google Ad Words has an extreme advantage to the budget minded Marketer. I am currently running an ad campaign on Google for only 10cents per click, with translates into about $15.00 dollars a day, using the keyword “ebook”. Compare that to Overture’s $100.00 a day and you can quickly see why I like Google.
However, Google can be harder to maintain in the top rankings because of the format they use. They reward High Pulling ads regardless of the bid for that keyword. That is why I can maintain a top 3 ranking with Google for only 10cents a click. I have a 2.2% click thru rate on my ad, which is pretty impressive and keeps me ranked high, even though other ads have bid a lot higher for that keyword.
I thought I would share with you a couple of the ways I have managed to secure a top ranking without paying out the nose for it. If you pay attention and use what you read here, I am positive you too can be grabbing all the leads your business needs to succeed at a fraction of the cost of other PPC search engines.
TIPS FOR USING Google Ad Words
Write about 50 or so ads on a sheet of paper before you decide to launch your campaign. Keep in mind that Google only allows a Title or Headline of 25 Characters. This can be quite challenging to any marketer. What I like to do is use the keyword in the Headline. That always seems to pull at a higher rate. For example: if I was using the keyword “ice cream” my headline might look like this:
Super Ice Cream-FREE
That headline is only 20 Characters Long, targets the Keyword and uses a power word-FREE. Of course, if you selling a product, using the word free in your ad might bring a lot of clicks of people looking for freebies and not looking to buy. The word FREE is a great puller for sure, but not the best word to use if you are trying to sell something, so keep that in mind. The body of your ad is just as hard to come up with. Google only allows 2 lines of content with each line being a maximum of 35 characters long. The good news here is, that does not include your website link. The body of the ad is important but not as important as the headline. Your really want to concentrate your efforts in coming up with a great headline to grab the attention of the surfer. The key point to this first tip is to keep in mind the limited space you are allowed to use when constructing your ad. This is why you will need to write a bunch of ads on a sheet of paper before you even start. Use every possible selling point you can come up with to promote your product or website. Then Read them all over and over and modify the ads until you come up with about 3 or 4 you feel really good about. Now you are ready to go to Google and get started.
Once you set up your account with Google, you will be asked to place your ad in the correct format. Then you go to keyword selection. This is a critical step. I suggest you start small with just a few keywords. I sell info products on the internet, so I use the keyword “e-book” a lot in my ad placements. The key word e-book generates anywhere from 75-100,000 searches a month. So a 2.2% CTR (Click Thru Rate) means roughly 2,200 targeted leads to my website, at a cost of only $220.00 a month. Not bad if you ask me. It only takes making 4 sales of my product to cover the cost of my Google Ad for a month. When choosing your key word, think about the Meta tags on your website. What keywords did you use to optimize your site? Which one or two of those really target your website? That can be a great place to start if you are having a hard time coming up with keywords to use in your ad placements.
Bidding will be the next step you will go to. Here is where you decide how much you are willing to
Spend per lead for your website. The general Rule of thumb is to never spend over $1.00 per lead. Some keywords have a minimum bid so you will at least have to spend that per lead, but most of those keywords are extremely high traffic keywords like business opportunity or marketing. If you run into that, try to refine the key word to make it more targeted to your audience. For example, if you are promoting an FFA site I would use reverse marketing instead of marketing. The number of leads might be smaller but the traffic would be more targeted providing you with a higher response rate once they get to your site. You will want to bid high enough to be listed on the first page of results when someone does a search for your keyword. I started in the last position on the first page when I launched my ad campaign. You will pay a little more for this ranking to start with. However, if you have a good ad, your CTR should be good even if you are placed low on the first page. Google ranks your ad after every 1000 impressions. So if after 1000 impressions, you have a good click thru rate and your ad is near the top, you can lower your bid some. You will drop down again a few spots, but if your ad continues to pull you will move back up. Using this method can save you some serious money over the life of your ad campaign.
Test, Test and Test Again. You have a great pulling ad in you; you just have to get it out. More than likely your first couple of ads on Google may not pull all that well. Keep trying. Refine your ad keeping in mind that you are writing it to get someone to take action. Forget what you like. Write your ad for the people that will be seeing it. Include a benefit. People respond when there is something in it for them. It is just human nature. So attack this. Give them a benefit right there in your ad. Just remember you have to state this in 35 characters or less.
I hope this little report helps you in your future attempts to use Google Ad words. Google is a great place to advertise if you can master these tips. Once you do, you will see the traffic and sales of your product start taking off like you have always hoped they would.
Good Luck,
Ken Barton
UnrealSales.com
About The Author
Hi, My Name is Ken Barton. I am not an internet “guru” by any means. I own and operate unrealsales.com which is an info product web site. The Internet is a highly competitive place to try and make a living, especially if you are selling info products. So being successful using PPC search engines is a most. In this article I have gave a few tips about Google Ad Words which I have had great success with. I hope you liked it. If you need a good giveaway Item to help build your promotion or downlines, I have over 30 that I give away. If you want them, you can contact me via my website.
Copyright 2002 Kenneth Barton.
About the author.
Please feel free
to pass this article on to your friends,
or use it in your ezine or newsletter.
Its a shareware article.
You are not allowed to alter this article. You may use as much as you like but it must stay intact.
info@UnRealSales.com
www.unrealsales.com
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