You Get What You Pay for, but Dont Overpay!
| Category: Search Engines - Keywords | Date: 2003-06-12 |
The Internet has created the most exciting new ways to obtain information the world has ever seen. Unfortunately however, there are about a billion websites on the Internet. A search can be a nightmare if you have to dig through tons of dirt to find flecks of gold. Some website creators even include fake keywords (that have nothing to do with their content) into their site so theyll appear on every search listing.
Its a waste of time, effort and money.
How do you get past those "cheaters" and get people to your site when they need it? By using a "pay-per-click" [PPC] search engine, one that goes straight for the gold.
"Pay-per-click" means you pay an advertising fee to be listed with them. You choose keywords or search phrases that describe your site contents. In return, when a customer searches with a PPC engine, the PPCs advertisers are on the top of the list.
Research has shown that the top ten sites on a results list (i.e., usually on the first results page) are clicked through 3 times more than all others combined. These are the people who actually want the info, products and services you offer.
Suppose your traffic doesnt increase? You can adjust your keywords until you have something that works for you.
Want even better service? Some PPC search engines, which dub themselves as "pay-per-performance," guarantee that youll get responses simply because youve paid a higher fee for a better listing. The most popular keywords are auctioned off, and the high bidder may pay several dollars for each clickthrough. But these are the keywords that are generating the most results, so your advertising dollars are still well spent.
Some PPCs are tightly controlled, such as by limiting the number of sites linked to any keyword, or reserving keywords to a small number of clients. Some even have human evaluators that review each site to guarantee that keywords match the content. With this class of PPC engine, when someone clicks through to your site, you know you have a serious prospect.
The cost to list on PPC sites is usually only a few cents per clickthrough, and can represent the best advertising money youll ever spend in web marketing. That doesnt mean you only spend money on PPC advertising. Some PPC engines allow you to earn money by referring other website owners to the PPC.
You can earn a commission on every service they purchase, or you can earn a few cents for every customer who clicks through to a site you referred. For example, if you refer a lot of sites, its possible that your income will be more than what youre paying, and ultimately youll be advertising for free!
The Internet has become so big that its like standing in the middle of an immense library (like the Library of Congress, for example) trying to find a single book. Let pay-per-click put your potential customers right in front of your pages.
About the author:
Harry Pickett founded Headland Financial Associates in June of 1980. The purpose was to establish a group of marketing consultants to assist small to medium sized businesses who wanted to improve their marketing efforts with new technologies that were rapidly emerging.
Harry@headland.com
http://www.headland.com
Its a waste of time, effort and money.
How do you get past those "cheaters" and get people to your site when they need it? By using a "pay-per-click" [PPC] search engine, one that goes straight for the gold.
"Pay-per-click" means you pay an advertising fee to be listed with them. You choose keywords or search phrases that describe your site contents. In return, when a customer searches with a PPC engine, the PPCs advertisers are on the top of the list.
Research has shown that the top ten sites on a results list (i.e., usually on the first results page) are clicked through 3 times more than all others combined. These are the people who actually want the info, products and services you offer.
Suppose your traffic doesnt increase? You can adjust your keywords until you have something that works for you.
Want even better service? Some PPC search engines, which dub themselves as "pay-per-performance," guarantee that youll get responses simply because youve paid a higher fee for a better listing. The most popular keywords are auctioned off, and the high bidder may pay several dollars for each clickthrough. But these are the keywords that are generating the most results, so your advertising dollars are still well spent.
Some PPCs are tightly controlled, such as by limiting the number of sites linked to any keyword, or reserving keywords to a small number of clients. Some even have human evaluators that review each site to guarantee that keywords match the content. With this class of PPC engine, when someone clicks through to your site, you know you have a serious prospect.
The cost to list on PPC sites is usually only a few cents per clickthrough, and can represent the best advertising money youll ever spend in web marketing. That doesnt mean you only spend money on PPC advertising. Some PPC engines allow you to earn money by referring other website owners to the PPC.
You can earn a commission on every service they purchase, or you can earn a few cents for every customer who clicks through to a site you referred. For example, if you refer a lot of sites, its possible that your income will be more than what youre paying, and ultimately youll be advertising for free!
The Internet has become so big that its like standing in the middle of an immense library (like the Library of Congress, for example) trying to find a single book. Let pay-per-click put your potential customers right in front of your pages.
About the author:
Harry Pickett founded Headland Financial Associates in June of 1980. The purpose was to establish a group of marketing consultants to assist small to medium sized businesses who wanted to improve their marketing efforts with new technologies that were rapidly emerging.
Harry@headland.com
http://www.headland.com
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