A Dynamite New Web-Based Reporting Service May be Just What You Need to Check Your Search Engine Rankings
| Category: Search engines - Optimisation | Date: 2003-06-12 |
We all agree that its important to check your search engine rankings periodically. After all, unless you monitor your rankings, you wont know when pages have slipped in ranking or fallen from the index altogether.
While there are some excellent software programs for checking your rankings, such as our favorite, WebPosition Gold, until recently, there hasnt been a Web-based reporting service.
But why would you want to use a Web-based service? Lets look at a few reasons.
Advantages for Using a Web-Based Service
Believe it or not, many people still access the Internet using a modem. If those people have a lot of search engine marketing clients, or if theyre dealing with hundreds (or thousands) of keyword phrases, using a software program could really tie up their resources for literally hours.
While you can certainly run ranking reports at night, that doesnt mean you wont be "booted offline" sometime during the night, to where youll have to start all over again the next day or night.
Also, if you have a lot of clients, youve probably found that ranking reports take up an enormous amount of space on your hard drive. In fact, some companies devote entire computers just to ranking reports.
Another reason for using a Web-based service versus a software program is if youre in a location where you still have to pay by the minute or hour for Internet access.
Finally, some people like the idea of turning over various search engine marketing functions to someone else, to where they can concentrate on other areas. For those people, Web-based reporting is ideal.
Introducing WebRank (http://www.webrank.com). . . a new Web-based Reporting Service
Besides doing its job quickly and easily, there are two things I look for in a software program or tool: intuitiveness and good customer support.
Like most people in the search engine marketing industry, time is crucial to me, and I have none to waste. WebRank is so easy to use that you can get started immediately, without even having to access the help files. However, to help you get started, they
have a "SupportMail" follow-up system, where new subscribers receive little tips through e-mail on how to use WebRank.
And, I found that if I had any questions or problems, their technical support folks answered those questions or concerns quickly and efficiently.
How does WebRank work?
You simply enter your keyword phrases and your domains in your Administration area. The service even offers a suggested list of new keyword phrases in your topic areas, similar to a keyword suggestion tool, which is very handy. You can also add competing domains, then have WebRank compare your rankings to your competitors.
When youre ready to see your ranking reports for the first time, you click on the Run Report link. Within minutes, youre reviewing your rankings across 18 search engines and directories. You can choose to view the ranking reports by domain, by keyword,
or by search engine, or you can create custom reports.
Then, once a week (or once per month, depending on your account type) WebRank will check your rankings and generate your reports automatically. Plus, you can choose to run the reports "now," at any time, by going into your Administration area.
With WebRank, you can customize the service to suit your needs. Do you want to receive reports by e-mail? Would you rather view the reports online? Its possible either way.
The Email Notification Rules feature is also very handy, because it lets you choose when to receive e-mail pertaining to your rankings. For example, lets say that youve just created a new page. As soon as the page hits a 1-30 ranking, you can choose to
be sent an email notification.
Once youve gotten your rankings and if theyre not quite what they should be, click on "Increase My Rankings" for a comprehensive resource center that offers information on search engine marketing for do-it-yourselfers or for those who would
rather hire a professional.
Also, their "Software Integrated Help System" will check your account periodically and send "smart" messages that will help you with your search engine marketing efforts. This system is designed particularly for beginners.
Another very interesting part of WebRank is the Doorway Domain Manager. Heres how it works. You decide on a domain name (with help from some handy online tools), then buy it for $19 a year through WebRank. Then, you use their step-by-step wizard to create the doorway site. Within 48 to 72 hours, the domain is live and accessible. Youre then prompted to submit some of your pages through free AddURL pages or pay inclusion programs. Then, WebRank will begin notifying you when the pages have been indexed and what their rankings are. Cant set up a Web site much easier
than that!
In Conclusion
If youre looking for an alternative solution to ranking software, be sure to consider WebRank. Visit http://www.webrank.com and sign up for their free trial, and test
drive the service for yourself. Youll love it!
About the author.
Robin Nobles, Director of Training, Academy of Web Specialists, academywebspecialists.com has trained several thousand people in her online search engine marketing courses (http://www.onlinewebtraining.com) and is the content provider for (GRSeo) Search Engine Optimizer software (http://www.se-
optimizer.com). She also teaches 3-day hands on search engine marketing workshops in locations across the globe with Search Engine Workshops(http://www.searchengineworkshops.com).
Copyright 2002 Robin Nobles. All rights reserved.
RobinN@acws.com
http://www.academywebspecialists.com
While there are some excellent software programs for checking your rankings, such as our favorite, WebPosition Gold, until recently, there hasnt been a Web-based reporting service.
But why would you want to use a Web-based service? Lets look at a few reasons.
Advantages for Using a Web-Based Service
Believe it or not, many people still access the Internet using a modem. If those people have a lot of search engine marketing clients, or if theyre dealing with hundreds (or thousands) of keyword phrases, using a software program could really tie up their resources for literally hours.
While you can certainly run ranking reports at night, that doesnt mean you wont be "booted offline" sometime during the night, to where youll have to start all over again the next day or night.
Also, if you have a lot of clients, youve probably found that ranking reports take up an enormous amount of space on your hard drive. In fact, some companies devote entire computers just to ranking reports.
Another reason for using a Web-based service versus a software program is if youre in a location where you still have to pay by the minute or hour for Internet access.
Finally, some people like the idea of turning over various search engine marketing functions to someone else, to where they can concentrate on other areas. For those people, Web-based reporting is ideal.
Introducing WebRank (http://www.webrank.com). . . a new Web-based Reporting Service
Besides doing its job quickly and easily, there are two things I look for in a software program or tool: intuitiveness and good customer support.
Like most people in the search engine marketing industry, time is crucial to me, and I have none to waste. WebRank is so easy to use that you can get started immediately, without even having to access the help files. However, to help you get started, they
have a "SupportMail" follow-up system, where new subscribers receive little tips through e-mail on how to use WebRank.
And, I found that if I had any questions or problems, their technical support folks answered those questions or concerns quickly and efficiently.
How does WebRank work?
You simply enter your keyword phrases and your domains in your Administration area. The service even offers a suggested list of new keyword phrases in your topic areas, similar to a keyword suggestion tool, which is very handy. You can also add competing domains, then have WebRank compare your rankings to your competitors.
When youre ready to see your ranking reports for the first time, you click on the Run Report link. Within minutes, youre reviewing your rankings across 18 search engines and directories. You can choose to view the ranking reports by domain, by keyword,
or by search engine, or you can create custom reports.
Then, once a week (or once per month, depending on your account type) WebRank will check your rankings and generate your reports automatically. Plus, you can choose to run the reports "now," at any time, by going into your Administration area.
With WebRank, you can customize the service to suit your needs. Do you want to receive reports by e-mail? Would you rather view the reports online? Its possible either way.
The Email Notification Rules feature is also very handy, because it lets you choose when to receive e-mail pertaining to your rankings. For example, lets say that youve just created a new page. As soon as the page hits a 1-30 ranking, you can choose to
be sent an email notification.
Once youve gotten your rankings and if theyre not quite what they should be, click on "Increase My Rankings" for a comprehensive resource center that offers information on search engine marketing for do-it-yourselfers or for those who would
rather hire a professional.
Also, their "Software Integrated Help System" will check your account periodically and send "smart" messages that will help you with your search engine marketing efforts. This system is designed particularly for beginners.
Another very interesting part of WebRank is the Doorway Domain Manager. Heres how it works. You decide on a domain name (with help from some handy online tools), then buy it for $19 a year through WebRank. Then, you use their step-by-step wizard to create the doorway site. Within 48 to 72 hours, the domain is live and accessible. Youre then prompted to submit some of your pages through free AddURL pages or pay inclusion programs. Then, WebRank will begin notifying you when the pages have been indexed and what their rankings are. Cant set up a Web site much easier
than that!
In Conclusion
If youre looking for an alternative solution to ranking software, be sure to consider WebRank. Visit http://www.webrank.com and sign up for their free trial, and test
drive the service for yourself. Youll love it!
About the author.
Robin Nobles, Director of Training, Academy of Web Specialists, academywebspecialists.com has trained several thousand people in her online search engine marketing courses (http://www.onlinewebtraining.com) and is the content provider for (GRSeo) Search Engine Optimizer software (http://www.se-
optimizer.com). She also teaches 3-day hands on search engine marketing workshops in locations across the globe with Search Engine Workshops(http://www.searchengineworkshops.com).
Copyright 2002 Robin Nobles. All rights reserved.
RobinN@acws.com
http://www.academywebspecialists.com
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