How a Targeted Linkage Campaign Compares to an SEO Campaign
| Category: Search engines - Optimisation | Date: 2003-06-12 |
A subscriber asked us to compare and contrast targeted linkage with search engine optimization (SEO). Both campaigns require an investment, and he simply wanted to know where hed get the most bang for the buck. The answer is...
Lets say youve got a search engine optimizer working to get you great search engine positioning. This is important to do, but even when youre #1 on Excite, you still have to wait for people to find you through that particular search engine.
But lets say youre not #1 on Excite, or even #100. In fact, your site is nowhere to be found on Excite. Youve got to start from scratch, and as of 3/01 your listing on Excite can take up to 10 full weeks to appear.
And then, this could happen: after waiting 10 weeks you discover that you didnt get a satisfactory ranking on Excite. Obviously youll need to adjust, then submit again. Then wait up to 10 more weeks...
Thats as long as 5 months of fiddling around with your Excite rankings to get the results you want - IF you get the results you want.
Theres no guarantee, which is why most search engine optimizers dont like to be locked into your positioning on any one particular search engine. Instead theyll work to get you top 10-30 positioning for x number of listings on x number of major search engines.
Because of the time involved, a realistic SEO campaign needs at minimum a 3 month window of opportunity. Your SEO must have this flexibility to deliver quantifiable results. So if time is an important factor, youll need to take this into account.
For a targeted linkage campaign, count on 30 days to begin seeing measurable results. With proper followup, the traffic flowing into your site from these links will only continue to grow.
Theres one other thing to consider: although search engines are used by around 83% of the population online to find resources, currently they index less than 30% of the Internet overall. Which means that more than 70% of all Internet resources cannot be found through the search engines at all.
Thats worth thinking about, and it raises this question: If people cant find resources through search engines and directories, how DO they find them and where do they look?
The answer is, through links. After search engines, this is the 2nd most popular way to find anything online, and opens the door to a much higher percentage of the Internets resources than search engines can offer.
These are a few key contrasts between targeted linkage and SEO work, but heres the REAL difference:
Targeted linkage reaches out to the online community to find your target audience and build your network, where an SEO campaign is to do with the enhancement and effective submission of your Web site assets.
Targeted linkage finds the sites where your target market gathers, then establishes a direct link from that site to yours. In this way it brings you one step closer to reaching your market - people frequenting sites in your market niche can find your site there, and no longer have to use search engines to find you.
Its a more direct approach, and theres another benefit: where search engines change their ranking algorithms regularly which causes your position to fluctuate, a link on a high traffic site can stay posted for months or even years. If your site offers valuable content, it delivers real value to a linking site because it enhances what they offer to their visitors. Thats why they want your link.
Are we saying the heck with search engines, concentrate on links? Not at all - some of our best friends are SEOs. These search engine experts have driven substantial traffic and paying customers to our sites. We thank them and highly recommend them!
What we are saying is... Do BOTH. Invest in your online marketing today and you are investing in a bright future, because your Web site is an asset that continues to grow.
Targeted links enhance your listings with the top 19 search engines today, and youll be more visible and a recognized player in your niche market if you place well on the major search engines and directories. Theres a symbiotic relationship here. Use it to your advantage.
About the Author
Article by Scott T. Smith of Copywriting.Net Generate MORE sales with your Web site copy -For a free estimate visit copywriting.net or call 1.800.798.4471 (toll-free in the US).
scott@infowriter.com
http://www.copywriting.net
Lets say youve got a search engine optimizer working to get you great search engine positioning. This is important to do, but even when youre #1 on Excite, you still have to wait for people to find you through that particular search engine.
But lets say youre not #1 on Excite, or even #100. In fact, your site is nowhere to be found on Excite. Youve got to start from scratch, and as of 3/01 your listing on Excite can take up to 10 full weeks to appear.
And then, this could happen: after waiting 10 weeks you discover that you didnt get a satisfactory ranking on Excite. Obviously youll need to adjust, then submit again. Then wait up to 10 more weeks...
Thats as long as 5 months of fiddling around with your Excite rankings to get the results you want - IF you get the results you want.
Theres no guarantee, which is why most search engine optimizers dont like to be locked into your positioning on any one particular search engine. Instead theyll work to get you top 10-30 positioning for x number of listings on x number of major search engines.
Because of the time involved, a realistic SEO campaign needs at minimum a 3 month window of opportunity. Your SEO must have this flexibility to deliver quantifiable results. So if time is an important factor, youll need to take this into account.
For a targeted linkage campaign, count on 30 days to begin seeing measurable results. With proper followup, the traffic flowing into your site from these links will only continue to grow.
Theres one other thing to consider: although search engines are used by around 83% of the population online to find resources, currently they index less than 30% of the Internet overall. Which means that more than 70% of all Internet resources cannot be found through the search engines at all.
Thats worth thinking about, and it raises this question: If people cant find resources through search engines and directories, how DO they find them and where do they look?
The answer is, through links. After search engines, this is the 2nd most popular way to find anything online, and opens the door to a much higher percentage of the Internets resources than search engines can offer.
These are a few key contrasts between targeted linkage and SEO work, but heres the REAL difference:
Targeted linkage reaches out to the online community to find your target audience and build your network, where an SEO campaign is to do with the enhancement and effective submission of your Web site assets.
Targeted linkage finds the sites where your target market gathers, then establishes a direct link from that site to yours. In this way it brings you one step closer to reaching your market - people frequenting sites in your market niche can find your site there, and no longer have to use search engines to find you.
Its a more direct approach, and theres another benefit: where search engines change their ranking algorithms regularly which causes your position to fluctuate, a link on a high traffic site can stay posted for months or even years. If your site offers valuable content, it delivers real value to a linking site because it enhances what they offer to their visitors. Thats why they want your link.
Are we saying the heck with search engines, concentrate on links? Not at all - some of our best friends are SEOs. These search engine experts have driven substantial traffic and paying customers to our sites. We thank them and highly recommend them!
What we are saying is... Do BOTH. Invest in your online marketing today and you are investing in a bright future, because your Web site is an asset that continues to grow.
Targeted links enhance your listings with the top 19 search engines today, and youll be more visible and a recognized player in your niche market if you place well on the major search engines and directories. Theres a symbiotic relationship here. Use it to your advantage.
About the Author
Article by Scott T. Smith of Copywriting.Net Generate MORE sales with your Web site copy -For a free estimate visit copywriting.net or call 1.800.798.4471 (toll-free in the US).
scott@infowriter.com
http://www.copywriting.net
Copyright © 2005-2006 Powered by Custom PHP Programming