Industry Standard WebPosition Gold Keeps Getting Better and Better, Part 1
| Category: Search engines - Optimisation | Date: 2003-06-12 |
If you were to look in the toolboxes of professional search engine optimizers, Web masters, and Web site owners from around the world, what one software program would appear as a staple in virtually every arsenal?
WebPosition Gold.
Those of us in the industry have watched its beginnings as WebPosition Analyzer and stayed by its side up to its present power-packed form, WebPosition Gold Version 1.60 (http://www.acws.com/wpg). In fact, WebPosition has been a household name since search engine optimization first became an industry!
Like many software programs that have made it to the top, Gold has weathered a few ups and downs, including the recent criticism of automated querying software by some of the engines. Through it all, First Place has continued to try to reach an agreement with the engines, because their philosophy hasnt changed. Gold was created for the do-it-yourselfers who want to work on their sites themselves-the little guys like you and me. We deserve to be able to check our rankings, and First Place Software is determined to let us continue doing just that.
We mentioned that Gold is a power-packed program, which is even more evident with its latest release, version 1.60. After working with the program myself, I knew the time had come for me to highlight Gold in an article by itself.
Lets begin with an overview of Golds seven major features, for those who might not be familiar with it.
Reporter
Ive always said that WebPosition Gold is worth its weight in Gold with its Reporter feature alone.
Think about it this way. Without knowing the rankings of your Web site, you have no idea what changes you need to make to boost traffic to your site. Knowing your rankings is crucial to an online business, and Golds Reporter feature has always handled this task with the utmost efficiency.
Page Generator
Its time for a little honesty here. When Page Generator was first introduced in the initial version of Gold, I wasnt impressed. Pages created using Page Generator all looked alike. Even back then, when we werent as concerned with spam filters and the problems with duplicate or mirror sites as we are today, I still wanted doorway pages to look like any other page of a site, rather than cookie cutter pages.
Believe me, Page Generator has come a long way from its initial release!
You can now create your own template thats based on the general format of your site. Then, answer a few choice questions from Page Generator, such as what keywords you want to focus on, which engine, title of the page, and so forth, and then cut/paste your pages unique content into your own template. Click Start, and your page is instantly created for you, but in your format!
Page Critic
Page Critic is just that: a critic that offers pointed suggestions based on the engine of your choice.
We all know the importance of comparing our pages to top ranking pages for our keyword phrase, but its very time consuming to do it manually. Page Critic makes it simple, and it gives you a choice.
You can compare your page to a specific page, or you can compare your page to the top 10 pages under a particular keyword phrase.
But with so many of the engines placing other results at the top of their search results, does Gold know to go through the GoTo and Direct Hit results, for example, to the actual top 10 listings?
According to Brent Winters, President of First Placement Software, the answer is yes. Winter explains, WebPosition intelligently skips the analysis of any listings that are not indexed based on the content of the page. We are continually updating the product to keep pace with what listings to analyze and what listings to skip.
Upload Manager
When working with numerous pages, its easy to miss uploading a few here and there. With Upload Manager, forgetting to upload pages isnt an option, because it tracks new pages and changed pages since your last upload.
Submitter
Gold has its own Submitter feature. But, havent we always been told to submit to the major engines manually? Will using this feature get you in trouble with the engines?
Winters explains, WebPositions Submitter does everything possible to emulate manual submissions and in some cases, improve upon it.
The latest version of WebPosition Submitter (version 1.60) even includes advanced technologies that can give you an advantage over manual submissions in the browser. For example, some search engines will pass you a cookie (i.e., a tracking code) when you submit. If they feel you are submitting too much, they might label you as a spammer. What are these `user limits? Nobody knows for sure, and they could change at any time.
(Continued in Part 2)
About the Author
This article was written by Robin Nobles, a professional freelance writer and the Director of Training at the Academy of Web Specialists academywebspecialists.com. Over the past few years, she has trained several thousand people in her online and onsite courses in search engine positioning strategies and has written three books that can be ordered through Amazon. Visit the Academys training Web site to learn more about their online courses: http://www.onlinewebtraining.com.
RobinN@acws.com
http://www.academywebspecialists.com
WebPosition Gold.
Those of us in the industry have watched its beginnings as WebPosition Analyzer and stayed by its side up to its present power-packed form, WebPosition Gold Version 1.60 (http://www.acws.com/wpg). In fact, WebPosition has been a household name since search engine optimization first became an industry!
Like many software programs that have made it to the top, Gold has weathered a few ups and downs, including the recent criticism of automated querying software by some of the engines. Through it all, First Place has continued to try to reach an agreement with the engines, because their philosophy hasnt changed. Gold was created for the do-it-yourselfers who want to work on their sites themselves-the little guys like you and me. We deserve to be able to check our rankings, and First Place Software is determined to let us continue doing just that.
We mentioned that Gold is a power-packed program, which is even more evident with its latest release, version 1.60. After working with the program myself, I knew the time had come for me to highlight Gold in an article by itself.
Lets begin with an overview of Golds seven major features, for those who might not be familiar with it.
Reporter
Ive always said that WebPosition Gold is worth its weight in Gold with its Reporter feature alone.
Think about it this way. Without knowing the rankings of your Web site, you have no idea what changes you need to make to boost traffic to your site. Knowing your rankings is crucial to an online business, and Golds Reporter feature has always handled this task with the utmost efficiency.
Page Generator
Its time for a little honesty here. When Page Generator was first introduced in the initial version of Gold, I wasnt impressed. Pages created using Page Generator all looked alike. Even back then, when we werent as concerned with spam filters and the problems with duplicate or mirror sites as we are today, I still wanted doorway pages to look like any other page of a site, rather than cookie cutter pages.
Believe me, Page Generator has come a long way from its initial release!
You can now create your own template thats based on the general format of your site. Then, answer a few choice questions from Page Generator, such as what keywords you want to focus on, which engine, title of the page, and so forth, and then cut/paste your pages unique content into your own template. Click Start, and your page is instantly created for you, but in your format!
Page Critic
Page Critic is just that: a critic that offers pointed suggestions based on the engine of your choice.
We all know the importance of comparing our pages to top ranking pages for our keyword phrase, but its very time consuming to do it manually. Page Critic makes it simple, and it gives you a choice.
You can compare your page to a specific page, or you can compare your page to the top 10 pages under a particular keyword phrase.
But with so many of the engines placing other results at the top of their search results, does Gold know to go through the GoTo and Direct Hit results, for example, to the actual top 10 listings?
According to Brent Winters, President of First Placement Software, the answer is yes. Winter explains, WebPosition intelligently skips the analysis of any listings that are not indexed based on the content of the page. We are continually updating the product to keep pace with what listings to analyze and what listings to skip.
Upload Manager
When working with numerous pages, its easy to miss uploading a few here and there. With Upload Manager, forgetting to upload pages isnt an option, because it tracks new pages and changed pages since your last upload.
Submitter
Gold has its own Submitter feature. But, havent we always been told to submit to the major engines manually? Will using this feature get you in trouble with the engines?
Winters explains, WebPositions Submitter does everything possible to emulate manual submissions and in some cases, improve upon it.
The latest version of WebPosition Submitter (version 1.60) even includes advanced technologies that can give you an advantage over manual submissions in the browser. For example, some search engines will pass you a cookie (i.e., a tracking code) when you submit. If they feel you are submitting too much, they might label you as a spammer. What are these `user limits? Nobody knows for sure, and they could change at any time.
(Continued in Part 2)
About the Author
This article was written by Robin Nobles, a professional freelance writer and the Director of Training at the Academy of Web Specialists academywebspecialists.com. Over the past few years, she has trained several thousand people in her online and onsite courses in search engine positioning strategies and has written three books that can be ordered through Amazon. Visit the Academys training Web site to learn more about their online courses: http://www.onlinewebtraining.com.
RobinN@acws.com
http://www.academywebspecialists.com
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