Industry Standard WebPosition Gold Keeps Getting Better and Better, Part 2
| Category: Search engines - Optimisation | Date: 2003-06-12 |
by Robin Nobles, academywebspecialists.com
In Part 1, we discussed some of WebPosition Gold Version 1.60s features, including enhancements made to the Submitter function. Brent Winters, President of First Place Software, continues his explanation of why using the Submitter function actually has some benefits over manual submissions.
Being tracked by cookies is particularly dangerous for people that submit a lot of Web sites, such as search engine optimization companies.
One solution is to disable cookies in your browser. However, many major Web sites you go to today require you to accept a cookie in order for that site to work properly.
Therefore, WebPosition will accept cookies when the engine hands them out. However, it is smart enough to not store the cookies permanently on your hard drive. Instead, it requests a new cookie on each URL submission. This simulates a unique user making the submission each time (or potentially the same user who switched to a new computer or browser).
In conclusion, this technology actually makes it more difficult for a search engine to track your activities versus manual submission. In these ways, WebPositions `automated submissions are superior to `doing it by hand which some people still like to advocate.
Traffic Analyzer
With Version 1.60, Gold entered into a partnership with HitLinks, a traffic analysis service, to provide up-to-date, accurate analysis of traffic to your site.
Scheduler
Scheduler makes it simple to check your rankings during non-business hours of the engines, then have those results waiting for you when you get to work the next day.
As you can see, Gold offers a wide variety of functions that enable you to work effectively on your Web site. But, those arent the only advantages to using Gold.
Additional Advantages to Using WebPosition Gold
Gold now supports over twenty search engines, directories, and even pay-per-placement engines.
Unless the program is going through a major upgrade, like when it upgraded from Analyzer to Gold, users get updates to the program for free.
Updates are simple to download and install. The program does it for you!
Throughout every area of the program, words are highlighted. Click on those words for further explanation. Its like having a mini tutorial available for you at any time.
Their technical support people are second to none. Ive worked with them for years, and theyve always responded to questions or problems quickly and completely.
The main tools you need to work on your site are all contained within this one, powerful software program, which can certainly be an advantage to many people versus having to learn several different programs.
But . . . doesnt the Academy promote Search Engine Optimizer (SEO) software?
We get asked this question frequently. Why are we promoting a software program that is perceived as being a competitor of the Academys own software, Search Engine Optimizer (SEO) (http://www.se-optimizer.com)?
Simple. The programs are meant to complement each other, not to compete against each other. And, they do a beautiful job of it.
Search Engine Optimizer (SEO) has one function only: it runs your pages through a series of checks and offers suggestions and reminders that can boost your chances at top rankings. As weve already discussed, Gold has many features.
Therefore, the only portion of Gold that could be compared to SEO is Page Critic. However, Page Critics main function is to compare your pages to top ranking pages across the Net. It concentrates on keyword weight, frequency, and prominence. It also offers some excellent general suggestions with links to pertinent information.
On the other hand, SEOs runs your pages through a series of over 60 checks, then quickly tells you what you need to do to improve your chances at top rankings. It deals very little with keyword weight, and it doesnt compare your page to another page. SEO is designed to concentrate on your page only, as well as links going out of your page due to the importance of theme analysis.
Heres another consideration of why the programs should be used in conjunction with each other. In this rapidly changing industry, no one person knows everything. We all rely on experts who back their findings with research.
Who are the experts behind these software programs?
Gold is backed by industry leader Brent Winters of First Place Software as well as his entire staff. SEO is backed by Robin Nobles and Terry Plank of the Academy of Web Specialists; folks like Stephen Mahaney, John Heard, and Ginette Degner with Planet Ocean Communications; and Roberto Grassi with GR Software.
When you lock those two programs together, using their features to strengthen each other and their expert researchers gathering data on your behalf, you cant beat the power of a combined Gold and SEO!
About the Author.
This article was written by Robin Nobles, a professional freelance writer and the Director of Training at the Academy of Web Specialists academywebspecialists.com. Over the past few years, she has trained several thousand people in her online and onsite courses in search engine positioning strategies and has written three books that can be ordered through Amazon. Visit the Academys training Web site to learn more about their online courses: http://www.onlinewebtraining.com.
RobinN@acws.com
http://www.academywebspecialists.com
In Part 1, we discussed some of WebPosition Gold Version 1.60s features, including enhancements made to the Submitter function. Brent Winters, President of First Place Software, continues his explanation of why using the Submitter function actually has some benefits over manual submissions.
Being tracked by cookies is particularly dangerous for people that submit a lot of Web sites, such as search engine optimization companies.
One solution is to disable cookies in your browser. However, many major Web sites you go to today require you to accept a cookie in order for that site to work properly.
Therefore, WebPosition will accept cookies when the engine hands them out. However, it is smart enough to not store the cookies permanently on your hard drive. Instead, it requests a new cookie on each URL submission. This simulates a unique user making the submission each time (or potentially the same user who switched to a new computer or browser).
In conclusion, this technology actually makes it more difficult for a search engine to track your activities versus manual submission. In these ways, WebPositions `automated submissions are superior to `doing it by hand which some people still like to advocate.
Traffic Analyzer
With Version 1.60, Gold entered into a partnership with HitLinks, a traffic analysis service, to provide up-to-date, accurate analysis of traffic to your site.
Scheduler
Scheduler makes it simple to check your rankings during non-business hours of the engines, then have those results waiting for you when you get to work the next day.
As you can see, Gold offers a wide variety of functions that enable you to work effectively on your Web site. But, those arent the only advantages to using Gold.
Additional Advantages to Using WebPosition Gold
Gold now supports over twenty search engines, directories, and even pay-per-placement engines.
Unless the program is going through a major upgrade, like when it upgraded from Analyzer to Gold, users get updates to the program for free.
Updates are simple to download and install. The program does it for you!
Throughout every area of the program, words are highlighted. Click on those words for further explanation. Its like having a mini tutorial available for you at any time.
Their technical support people are second to none. Ive worked with them for years, and theyve always responded to questions or problems quickly and completely.
The main tools you need to work on your site are all contained within this one, powerful software program, which can certainly be an advantage to many people versus having to learn several different programs.
But . . . doesnt the Academy promote Search Engine Optimizer (SEO) software?
We get asked this question frequently. Why are we promoting a software program that is perceived as being a competitor of the Academys own software, Search Engine Optimizer (SEO) (http://www.se-optimizer.com)?
Simple. The programs are meant to complement each other, not to compete against each other. And, they do a beautiful job of it.
Search Engine Optimizer (SEO) has one function only: it runs your pages through a series of checks and offers suggestions and reminders that can boost your chances at top rankings. As weve already discussed, Gold has many features.
Therefore, the only portion of Gold that could be compared to SEO is Page Critic. However, Page Critics main function is to compare your pages to top ranking pages across the Net. It concentrates on keyword weight, frequency, and prominence. It also offers some excellent general suggestions with links to pertinent information.
On the other hand, SEOs runs your pages through a series of over 60 checks, then quickly tells you what you need to do to improve your chances at top rankings. It deals very little with keyword weight, and it doesnt compare your page to another page. SEO is designed to concentrate on your page only, as well as links going out of your page due to the importance of theme analysis.
Heres another consideration of why the programs should be used in conjunction with each other. In this rapidly changing industry, no one person knows everything. We all rely on experts who back their findings with research.
Who are the experts behind these software programs?
Gold is backed by industry leader Brent Winters of First Place Software as well as his entire staff. SEO is backed by Robin Nobles and Terry Plank of the Academy of Web Specialists; folks like Stephen Mahaney, John Heard, and Ginette Degner with Planet Ocean Communications; and Roberto Grassi with GR Software.
When you lock those two programs together, using their features to strengthen each other and their expert researchers gathering data on your behalf, you cant beat the power of a combined Gold and SEO!
About the Author.
This article was written by Robin Nobles, a professional freelance writer and the Director of Training at the Academy of Web Specialists academywebspecialists.com. Over the past few years, she has trained several thousand people in her online and onsite courses in search engine positioning strategies and has written three books that can be ordered through Amazon. Visit the Academys training Web site to learn more about their online courses: http://www.onlinewebtraining.com.
RobinN@acws.com
http://www.academywebspecialists.com
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